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Type Private
Industry Help Desk
Founded 2004
Founder(s) Bill Bradfield
Headquarters Greenville, South Carolina, United States
Key people Bill Bradfield (CEO)
Products IT, Help Desk, General Support Services
Employees 200 (2011)

Perceptis is a privately held company headquartered in Greenville, South Carolina, that provides help desk, call center, and customer support services for information technology, financial aid, human resources, recruitment, admissions, enrollment, retention, switchboard and facilities management to educational institutions. The company was founded by CEO Bill Bradfield, and maintains operations centers in Greenville, South Carolina, Cleveland, Ohio, and Phoenix, Arizona.


Perceptis was founded in Cleveland in 2004 to provide IT support and help desk services to higher education institutions. In discussions with university CIOs, particularly Lev Gonick of Case Western Reserve University (Case), CIOs were searching for new ways to deliver IT/help desk support. Current methods involved offering it as part of the institution’s own service offering, although many CIOs were realizing that was not part of their core competencies. Other service delivery methods involved outsourcing these services to overseas IT help desk providers. At Case, according to Gonick, the goal was to create a call center that would be capable of providing call center/help desk services competitive with any third-party organization. Gonick described the business idea on his Blog Bytes From Lev. In it he said:

"Our goal from the outset was to create an organization with core competencies in this customer-facing arena and turn a context-services into a core services of a for-profit organization to service the broad education sector. We also wanted to leverage the growing availability of unified messaging services and encouraged the new company to become the Jet Blue of call center technologies offering home-based, multi-lingual services homing, wherever possible back to Cleveland. We also wanted to encourage the development of a call center technology platform which would enable real time customer relationship management starting with proactive knowledge through our online directory services of the customer as they called, IM’d, or submitted on-line request for services."

Perceptis Status/Industry Coverage[edit]

Perceptis served more than 1.5 million customers at the end of 2010. The organization maintains three call centers, one in Cleveland, Ohio, one in Phoenix, Arizona and one at its headquarters, in Greenville, South Carolina.

Perceptis IT help desk services include support for a range of common technology platforms used in higher education:

Perceptis has been featured in a variety of business magazines and blogs in its industry and in the general business community in Cleveland including: Inside Business, Crain's Cleveland Business, Cleveland Magazine,, Campus Technology.

Perceptis is allied with a variety of industry organizations including the League of Innovation and as sponsors of the Campus Computing Project. Perceptis is also an exhibitor at the industry trade show Educause and ACCRAO.

Perceptis maintains a financial business relationship with Frontier Capital, (Frontier provides growth funding for the business) and the City of Cleveland’s Economic Development organization.

Selected Clients[edit]


Trevor Allan, President and Chief Executive Officer

Rafael Martinez, SVP Sales and Business Development

Jay Parikh, SVP of Operations

Tonya Capps, Controller

Ed Tola, VP of Business Development

Software Tools[edit]

Copyrighted Marks[edit]

External links[edit]