Peter Kruse (born 30 January 1955 in Osnabrück, Lower Saxony) is professor of organizational psychology at the University of Bremen and founder and CEO of nextpractice GmbH in Bremen. His main field of research was processing of complexity and autonomous order formation in intelligent networks while his interdisciplinary work focuses on the application of collective intelligence to economic and social developments. Together with his team of psychologists, economists, sociologists, computer scientists and designers at nextpractice, Peter has developed a tool that can tap into the intuitive beliefs driving social change. By accessing the parts other data can’t reach, it offers you the most valuable insight of all: what’s coming next. His latest work is very much focused on the Internet and the ways it helps shape and transform society and politics. In this area he has developed a close working relationship with Ulrike Reinhard. The evolution of "NetSociety" is a matter close to his heart and the driving force behind his What’s Next? – International Institute for Cultural Understanding and Participation.
After graduating in psychology, biology and human medicine, Peter took a summa cum laude Ph.D.in 1984 as a member of the German National Academic Foundation's high potential program. He then worked for over 15 years at various German universities in the field of brain research where his key interest was in processing of complexity and autonomous order formation in intelligent networks. In 1994 he won the Berninghausen Prize for innovative teaching and in 2003 the Teaching Award in Gold of the ZfU International Business School.
As a business consultant, Peter works for a diversified range of companies and institutions, and includes many of the top 100 German companies among his clients. He is author of over two hundred scientific and popular publications. In 2004 he won the German Social Democratic Party's Innovation Prize for entrepreneurial dedication and in 2009, "Personalmagazin" once more listed him among the 40 most influential personalities in HR management.
Together with his interdisciplinary team of specialists at nextpractice, he develops customised management tools to support entrepreneurial decision-making and empower collective intelligence. Using the ‘nextexpertizer’ tool, Peter is able to access the collective intuition of groups, revealing the hidden value patterns underpinning social change. The data that emerges enables us to answer the question: what’s next?
The nextexpertizer tool is the fruit of Peter's long engagement with science and business consultancy. This tool enables reduction of complexity without any attendant information loss and supplies an answer to the question: What’s next? The nextexpertizer makes it possible to analyse differences and similarities in the unconscious valuations of groups of people. Systematic access to the collective intuition of groups enables us to understand cultures, brands and markets in a new and innovative way while at the same time significantly reducing the costs of cooperation in highly diversified networks.
Three value propositions of the nextexpertizer can be substantiated by the studies made so far:
(1) Measurement of collective intuition: understanding the dynamics of cultural value patterns is possible on the basis of relatively small interview samples. (2) Prediction of future development: changes in value patterns take place on a far slower time scale and on a lower level of variety than attitudes, opinions or behaviour. (3) Comparability of different contexts: notwithstanding the problem of semantics, it is possible to compare both individual and cultural value systems using the same method. This means that the same interviews can be conducted in different countries without the need for extra adjustment as the cultural context is created by the people interviewed and represented in the matrices.
Selected Scientific Work
- Kruse, P./Stadler, M. 1993: The significance of nonlinear phenomena for the investigation of cognitive systems. In Haken, H./Mikhailov, A. S. (eds.): Interdisciplinary approaches to nonlinear complex systems. Berlin: Springer, pp. 138–160, ISBN 3-540-56834-4.
- Kruse, P./Stadler, M. 1995 (eds.): Ambiguity in nature and mind. Multistability in cognition. Berlin: Springer, ISBN 3-540-57082-9.
Articles and Interviews
- Kruse, Peter (2011). "Soft Values, Hard Facts". Think Quarterly.
- Kruse, Peter (2010). "The Network Is Challenging Us (print and online)". we-magazine.
- Kruse, Peter (2011). "Moving beyond Left, Right and Center: How Politics Grapples with the Challenge of Participation". EAPC-Books.
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