||This article appears to be written like an advertisement. (June 2011)|
|Born||Peter Max Finkelstein
October 19, 1937
|Nationality||American (United States)|
|Education||Art Students League of New York|
|Known for||Painting, Pop Art|
|Notable work||LOVE (1968)|
Peter Max (born Peter Max Finkelstein, October 19, 1937) is a German-born American illustrator and graphic artist, known for the use of psychedelic shapes and color palettes as well as spectra in his work. At first, works in this style appeared on posters and were seen on the walls of college dorms across America. Max then became fascinated with new printing techniques that allowed for four-color reproduction on product merchandise. Following his success with a line of art clocks for General Electric, Max's art was licensed by 72 corporations. In September 1969, Max appeared on the cover of Life magazine, The Tonight Show Starring Johnny Carson and The Ed Sullivan Show.
In 1938, Max's parents fled Berlin, Germany, his place of birth, to escape the fomenting Nazi movement, settling in Shanghai, China, where they lived for the next ten years. In 1948, the family moved to Haifa, Israel where they lived for several years. From Israel, the family continued moving westward and stopped in Paris for several months—an experience that Max said greatly influenced his appreciation for art.
Peter and his parents first settled in Bensonhurst, Brooklyn in 1953 where he attended Lafayette High School (New York City), where he was classmates with future actor Paul Sorvino. In 1956, Max began his formal art training at the Art Students League of New York in Manhattan, studying anatomy, figure drawing and composition under Frank J. Reilly who had studied at the League alongside Norman Rockwell.
In 1962, Max started a small Manhattan arts studio known as "The Daly & Max Studio," with friend Tom Daly. Daly and Max were joined by friend and mentor Don Rubbo, and the three worked as a group on books and advertising for which they received industry recognition. Much of their work incorporated antique photographic images as elements of collage. Max's interest in astronomy contributed to his self described "Cosmic '60s" period, which featured what became identified as psychedelic, counter culture imagery. Max's art was popularized nationally through TV commercials such as his 1968 "un cola" ad for the soft drink 7-UP which helped drive sales of his art posters and other merchandise. He appeared on The Tonight Show on August 15, 1968. He was featured on the cover of LIFE magazine's September 5, 1969 edition under with the heading "Peter Max: Portrait of the artist as a very rich man."
In 1970, many of Max's products and posters were featured in the exhibition "The World of Peter Max," which opened at the M.H. de Young Memorial Museum in San Francisco. The United States Postal Service commissioned Max to create the 10-cent postage stamp to commemorate the Expo '74 World's Fair in Spokane, Washington, and Max drew a colorful psychedelic scene with a "Cosmic Jumper" and a "Smiling Sage" against a backdrop of a cloud, sun rays and a ship at sea on the theme of "Preserve the Environment." July 4, 1976, Max began his Statue of Liberty series leading to his efforts with Chrysler CEO Lee Iacocca to help in the restoration of the statue.
In 1976, Peter Max Paints America were commissioned by the ASEA of Sweden. The book project commemorated the United States Bicentennial and included the following foreword: "Peter Max Paints America is based on works of art commissioned by ASEA of Sweden on the 200th anniversary of the founding of the United States of America, in sincere recognition of the historic bonds of friendship between the people of Sweden and the people of the United States, recalling that Sweden was one of the first countries to extend its hand in friendship to the new nation."
The 1980s to present
Max has been the official artist for many major events, including the 1994 World Cup, the Grammy Awards, the Rock and Roll Hall of Fame, the Super Bowl and others. In 2000, Max designed the paint scheme Dale Earnhardt drove at the Winston all-star race, deviating from Earnhardt's trademark black car. He was also the Official Artist of New York City's 2000 Subway Series, the World Series of Major League Baseball, between the New York Yankees and the New York Mets.
Max first painted Taylor Swift’s portrait as a gift to the singer for her Grammy-winning album Fearless & Speak Now, and has recently painted new portraits of Taylor Swift to commemorate her worldwide success.
Max's art work was first identified as having been a popular part of the counter culture and psychedelic movements in graphic design during the late 1960s and early 1970s. He is known for using bursts of color, often containing much or all of the visible spectrum. His work was both influenced by, as well as widely imitated by, others in the field of commercial illustration, such as Heinz Edelmann. Max's repeated claims, varying in detail, to have worked on "Yellow Submarine" have been denied by the production team.
Max works in multiple media including painting, drawing, etchings (including aquatint), collage, print making, sculpture, video and digital imagery. He also includes "mass media" as being another "canvas" for his creative expression. Max often uses American icons and symbols in his artwork. He has created paintings of presidents Ford, Carter, Reagan and Bush in addition to his 100 Clintons—a multiple portrait installation. He often features images of celebrities, politicians, athletes and sporting events and other pop culture subjects in his artwork.
Harper Collins in 2013 published a book of the artist's memoirs and thoughts called "The Universe of Peter Max." In it, he relates stories of his life as well as descriptions and thoughts surrounding of some of his artwork.
On 2002, Max offered to provide a life of green fields for Cinci Freedom, a cow that escaped from an Ohio slaughterhouse. The cow jumped over a six-foot fence while the slaughterhouse workers were on break and she eluded capture for eleven days. Max donated $180,000 worth of his art to benefit the local Society for the Prevention of Cruelty to Animals, to ensure the cow a long life of peace at Farm Sanctuary in Watkins Glen, New York.
Max currently lives in New York City with his wife, Mary.
- Riley II, Charles A. (2002). The Art of Peter Max (1st Edition ed.). Abrams, New York. pp. 228–235. ISBN 0-8109-3270-9.
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- New York Magazine, 'It's Peter Max's Car, Man!'
- Tampa Bay Times, Imagine the artistry
- Peter Max on Artcyclopedia