Peter McLoughlin

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Peter McLoughlin
Mcloughlin head shot.jpg
Peter McLoughlin, 2010
Occupation CEO Vulcan Sports & Entertainment, President of Seattle Seahawks, Seattle Sounders FC and First & Goal, Inc., Portland Trail Blazers Board of Directors

Peter McLoughlin serves as the CEO of Vulcan Sports & Entertainment, and president of the National Football League's Seattle Seahawks, Major League Soccer's Seattle Sounders FC and CenturyLink Field's management branch, First & Goal, Inc., and serves on the Portland Trail Blazers Board of Directors. He assumed these roles on September 23, 2010, hired by Paul G. Allen.[1]

Early career[edit]

McLoughlin began his career with six years at NBC Sports[2] before eventually moving on to Anheuser-Busch where he worked for 21 years in a variety of roles. From 1998-2006 he was the VP/Corporate Media, ensuring that the company had product exclusivity in 15 Super Bowls, 10 Olympics and a dominant presence in MLB, NBA, NFL, NHL, NCAA and World Cup telecasts.[3][4]

St. Louis Blues[edit]

McLoughlin served as chief executive officer of the St. Louis Blues Enterprises from 2006-10. In this time, he was in charge of all non-hockey operations, including finance, ticket sales, marketing and new business development. He was the head figure in bringing in Scottrade to sign for the naming rights of the hockey arena and spearheaded several successful ticketing campaigns leading to 64 sellouts in two seasons compared to three in the previous two seasons.[5]

Seattle Seahawks, Seattle Sounders FC and Portland Trail Blazers[edit]

On September 23, 2010, Paul G. Allen announced the appointment of Peter McLoughlin as president of the Seattle Seahawks, Sounders FC and First & Goal, Inc. In the fall of 2012, Allen expanded his role and named McLoughlin CEO of Vulcan Sports & Entertainment.

McLoughlin is responsible for all financial and business operations, sales and marketing, sponsorship, and administration of the Seattle Seahawks and Seattle Sounders FC. As president of First & Goal, he oversees management of CenturyLink Field and CenturyLink Event Center, and the Theater. As CEO, he adds oversight to the NBA's Portland Trail Blazers and the Rose Garden.

He serves as the Seahawks’ representative on all NFL matters and at NFL meetings. He sits on NFL committees for Business Ventures, Stadium Security and Fan Behavior and also represents Seahawks Chairman Paul Allen on the Digital Media Committee. McLoughlin also represents the Trail Blazers on the NBA's Board of Governors and Sounders FC on the MLS' Board of Governors.

During his first two years, the Seahawks extended their consecutive sellout streak to 77 games and corporate partner revenue remained strong despite labor uncertainty.

McLoughlin and his team negotiated a stadium naming rights partnership extension with CenturyLink, a new multi-year partnership with Anheuser-Busch and a new partnership with Q13 FOX (KCPQ-Ch.13) and JOEtv (KZJO-Ch.22) to broadcast all Seahawks preseason games live in HD in addition to collaborating on team programming and a postgame show.

McLoughlin was also instrumental in the Seahawks transition to Nike, as the exclusive supplier of NFL gear, including the most significant uniform overhaul in a decade. The Seahawks new uniform incorporates the culture and colors of the Pacific Northwest and recognizes the Seahawks fans, known as the 12th MAN. The uniforms feature 12 feathers on each pant leg and around the collar, and a “12” sewn on the inside back collar of the jersey.

McLoughlin has continued the initiative for stadium sustainability. Since his arrival, a solar array of 3,750 panels was installed on the roof of the CenturyLink Field Event Center which will reduce annual utility costs by 21 percent.


McLoughlin graduated from Harvard University with a degree in English literature. He is married to wife, Kelly, and the couple has five children.[6]


  1. ^ Williams, Eric (23 September 2010). "Peter McLoughlin introduced as new president of Seahawks, Sounders FC". Tacoma News Tribune. Retrieved 1 March 2012. 
  2. ^ Peter McLoughlin CEO of St. Louis Blues Enterprises
  3. ^ "Watchmaker Swatch Decides Time Is Right for Return as USOC Sponsor". Sports Business Journal. 
  4. ^ Bergantini Grillo, Jean (2 April 2011). "Anheuser-Busch: Keeping Success Flowing - Anheuser-Busch Companies Inc. marketing strategy - Brief Article - Statistical Data Included". Brandweek. 
  5. ^ Miklasz, Bernie; Rutherford, Jeremy (22 September 2010). "Blues Enterprise CEO becoming Seahawks president". St. Louis Today. 
  6. ^ "Peter McLoughlin staff profile". 

External links[edit]