PewDiePie

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PewDiePie
Born Felix Arvid Ulf Kjellberg[1][2]
(1989-10-24) 24 October 1989 (age 24)[2]
Gothenburg, Sweden
Residence Brighton, United Kingdom[3]
Other names PewDiePie
Alma mater Chalmers University of Technology[4][5]
(left prior to graduation)
Occupation YouTube celebrity, video game commentator
Years active 2010–present
Employer Polaris (Maker Studios)
Known for Let's Play video game commentaries
Religion None (Agnostic atheist)[6]
Partner(s) Marzia Bisognin
(2011–present)[7]
Awards List of awards and nominations

Felix Arvid Ulf Kjellberg (Swedish: [ˈfeːlɪks ˈaɾvɪd ˈɵlf ˈɕɛl.ˈbæɾj];[8] /ˈɛlbərɡ/ CHEL-bərg[9] or /ˈɛlbərɡ/ JEL-bərg;[10] born 24 October 1989), better known by his online alias PewDiePie (/ˈpjuːdip/ PEW-dee-py), is a Swedish video game commentator on YouTube. PewDiePie specializes in Let's Play videos of the horror and action video game genres. His channel is one of the fastest growing YouTube channels, having grown from 3.5 million subscribers to 19 million in 2013. Since 15 August 2013, PewDiePie's channel has been the most subscribed channel on YouTube, being surpassed briefly in November and December 2013 by YouTube's Spotlight channel. Holding the position since 23 December 2013, the channel has reached over 30 million subscribers, as of September 2014.[11]

On 19 July 2014, the channel surpassed RihannaVEVO to become the most viewed channel of all time.[12] As of September 2014, the PewDiePie channel has received over 6.1 billion video views.[11]

Early life

PewDiePie was born and raised in Gothenburg, Sweden.[7] In 2008, he graduated from Göteborgs Högre Samskola.[5] He then went on to pursue a degree in Industrial Economics and Technology Management at Chalmers University of Technology, but left the university in 2011 to focus on his YouTube career.[5][13]

YouTube career

PewDiePie
Presentation
Hosting PewDiePie
Genre Comedy
Language English, Swedish
Publication
Debut 2 October 2010; 3 years ago (2010-10-02)
Website www.youtube.com/pewdiepie

History

PewDiePie created his YouTube channel on April 29, 2010, by 11 July 2012 the channel reached 1 million subscribers[7] and 2 million subscribers in September 2012.[14] Around the time his channel earned 700,000 subscribers, PewDiePie spoke at Nonick Conference 2012, about his channel, and its growth.[15][16] In October 2012, OpenSlate ranked the PewDiePie channel as the #1 YouTube channel by terms of their own "SlateScore" rankings.[17]

In April 2013, PewDiePie's channel reached 6 million subscribers.[18] PewDiePie later won the award for Most Popular Social Show,[19][20] competing against Jenna Marbles, Smosh and Toby Turner,[19] as well as the Swedish Social Star Award, at the inaugural Starcount Social Stars Awards hosted in Singapore in May 2013.[21] He had also introduced the nominees for Most Popular Game during the live broadcast of the awards show.[22] In June 2013, the channel reached 8 million,[23] and subsequently 9 million subscribers.[24] Throughout 2012 and 2013, PewDiePie's channel has been one of the fastest growing on YouTube.[25] PewDiePie's playthrough of The Last of Us was documented for leaving the usually vocal gamer, speechless at the ending.[26] In July 2013, he overtook Jenna Marbles as the second most subscribed YouTube channel, and surpassed the leading channel, Smosh, on 15 August 2013.[27][28][29] By 1 November 2013, the channel reached 15 million subscribers.[30] However, on the following day, PewDiePie was dethroned by YouTube's own channel at the top of the site's subscriber rankings.[31] In the same month, PewDiePie stated his dislike for YouTube's new comment system.[32] Later, in December 2013, PewDiePie overtook the YouTube spotlight channel to become the most subscribed channel on YouTube. In 2013, the PewDiePie channel went from 3.5 million to just under 19 million subscribers,[33] and by the end of 2013 it was gaining a new subscriber every 1.037 seconds.[34] In the second half of 2013, the PewDiePie channel reached just under 1.3 billion video views.[35]

In March 2014, PewDiePie updated his video production, announcing he would be scaling down the frequency of uploads. PewDiePie also refuses to hire an editor to help him with his video output, stating “I want YouTube to be YouTube.”[36]

In late August 2014, PewDiePie uploaded a video, announcing he would permanently disable comments on his YouTube videos.[37] On his decision, PewDiePie stated "I go to the comments and it's mainly spam, it's people self advertising, it's people trying to provoke... just all this stuff that to me, it doesn't mean anything. I don't care about it, I don't want to see it."[38] After disabling comments, PewDiePie continued connecting with his audience through Twitter and Reddit.[39] In mid-September, PewDiePie uploaded a follow-up video, sticking by his decision, and announcing the launch of broarmy.net, an online forum, in which he will actively connect with, designed to replace the YouTube comment section.[40]

In September, it was documented that PewDiePie would begin streaming videos of his co-hosted series, BroKen, onto MLG.tv.[41] Kjellberg co-hosts the series with Kenneth Morrison, better known as CinnamonToastKen, another online game commentary personality.

Channel format

PewDiePie's channel main focus is his commentary and reactions to various games as he plays through them.[14][18] He is known for playing horror and action video games,[14][42][43] most notably Amnesia: The Dark Descent and its related mods.[44] Unlike conventional walkthroughs, his 'Let's Play' videos are devoted to "sharing gaming moments on YouTube with my bros."[45] His channel also supports independent game developers;[14][46] games featured by PewDiePie have experienced an increase in sales.[47][48] PewDiePie also began posting weekly vlogs starting from 2 September 2011.[49]

Charitable drives

PewDiePie is involved in charity fundraising drives. In February 2012, PewDiePie ran for King of the Web, an online contest. He lost the overall title, however still became the "Gaming King of the Web" for the 1–15 February 2012 voting period.[50] During the following voting period, PewDiePie won and donated his cash winnings to the World Wildlife Fund.[51][52] He has raised money for the St. Jude Children's Research Hospital.[14][51]

PewDiePie also began a "Water Campaign" charity, where his fans could donate money, in honor and celebration of reaching 10 million subscribers.[53] PewDiePie had the goal of raising US$250,000, however at the end of the drive, the amount raised was $446,462.[51][54][55]

In June 2014, PewDiePie, announced that a fourth charity drive for "Save the Children" raised over $630,000, surpassing a $250,000 goal.[56]

Public image

PewDiePie often refers to his fans as the 'Bro Army', made up of his 'Bros'.[23][57] He typically performs a 'Brofist' at the end of each of his videos.[24] At the Social Star Awards, PewDiePie greeted his fans personally despite security warning him against doing so.[58]

PewDiePie's channel is under Polaris, a gaming network, part of Maker Studios, a multi-channel network that drives the growth of the channels under it.[59][60][61][62] His channel also appeals strongly to younger viewers, a group Google refers to as Generation C for their habits of "creation, curation, connection and community".[59] Other articles have documented that 95% of gamers engage in watching online videos related to gaming, providing further insight on PewDiePie's rise in popularity on the internet.[63][64]

Andrew Wallenstein of Variety heavily criticized PewDiePie, following becoming the most subscribed channel, describing his videos as "aggressive stupidity" and "psycho babble."[65]

In June 2014, The Wall Street Journal reported PewDiePie earning $4 million a year.[66][67]

Marketing campaigns

Beginning in April 2014 and spanning into August, Kjellberg, along with his girlfriend Marzia, began a marketing campaign for the Legendary Pictures film As Above, So Below.[68][69] Kjellberg's videos for the marketing campaign included a miniseries featuring him participating in the "Catacombs Challenge". The challenge involved Kjellberg searching for three keys in the catacombs to open a container holding "the Philosopher's stone."[70] Kjellberg and Bisgonin's videos were able to earn nearly 20 million views.[71] Maker Studios, which PewDiePie and Marzia are signed to, as well as represented by brokered the ad deal between the two and Legendary Pictures.[70]

Influence

In the video game Surgeon Simulator 2013, in the Alien Surgery stage one of the organs is called "Pewdsball" in honor of PewDiePie.[72][verification needed]

Radio host

3 June 2014 Sveriges Radio announced that Kjellberg was chosen to host his own episode of the Swedish radio show Sommar i P1.[73]

Due to the international popularity the episode was recorded in both Swedish and English. The Swedish version was broadcast 9 August 2014 in Sveriges Radio P1, and when the broadcast started the English version was published online.[74] The English version was made available on a dedicated server with extra capacity to avoid crashing the Sveriges Radio server.[75]

Before the show was even broadcast the link to the Swedish version was shared over 3,500 times, and the link to the English version was shared about 49,000 times.[76]

Personal life

PewDiePie is originally from Sweden,[1] although he later moved to live with his girlfriend, Marzia Bisognin (whose online alias is CutiePieMarzia), in her native country, Italy.[7] Bisognin is also a popular YouTube personality, having over 3.8 million subscribers on the website.[77]

He moved to the United Kingdom in July 2013 for better Internet connectivity.[78] PewDiePie is the son of former KappAhl CIO, Johanna Kjellberg, who was 2010 CIO of the Year in Sweden.[79]

Awards

Year Award Show Category Result Recipient(s) Ref
2013 Starcount Social Star Awards Most Popular Social Show Won PewDiePie [19][20]
Sweden Social Star Award Won [21]
Shorty Awards #Gaming Won PewDiePie (tie) [80]
2014 Teen Choice Awards Web Star: Gaming Won PewDiePie [81]
4th Streamy Awards Best Gaming Channel, Show, or Series Nominated PewDiePie [82]

See also

References

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External links