Philip W. Schiller is the senior vice president of worldwide marketing at Apple Inc. He is a prominent figure in Apple's public presentations. He aids Apple CEO Tim Cook and has been a member of the company's executive leadership team since Steve Jobs returned to Apple in 1997. 
Schiller was born in Natick, Massachusetts, on June 8, 1960. Schiller graduated from Boston College in 1982, with a Bachelor of Science Degree in Biology. He has held a variety of corporate positions such as Vice President of Macromedia, in San Francisco; Director of Product Marketing at FirePower Systems, Inc. of Menlo Park, California; Information Technology Manager at Nolan, Norton & Company of Lexington, Massachusetts; and a Programmer and Systems Analyst at Massachusetts General Hospital in Boston. At Apple, Schiller worked in the formation and marketing of iMac, iBook, PowerBook G4, iPod, Mac OS X, and subsequent products. Schiller is credited with coming up with the idea for the original iPod's scroll wheel interface.
Schiller frequently participated in a supporting role in keynote presentations given by Steve Jobs, usually presenting new products, like the iPhone and the iPad. During Steve Jobs's medical leave of absence, he presented numerous keynote presentations himself (with supporting segments by other Apple staff), including Apple's last appearance at IDG's Macworld trade show on January 6, 2009 and the WWDC keynote on June 8, 2009. Both presentations, held in San Francisco, were typically presented by Jobs himself. Among the things announced at these events were the updated MacBook Pro lines, the iPhone 3GS, new versions of the iLife and iWork suites as well as pricing and DRM changes to the iTunes Store. Schiller was the main person to host Apple events while the company was making the transition to Tim Cook assuming the role of CEO.
In March 2013, Schiller criticized Android's user experience in an interview with Reuters.
When Steve Jobs and the rest of the Apple team created the initial iPad, they did not anticipate to create a smaller tablet as Steve Jobs noted that Apple felt the screen would be too small. This idea backfired as "internal emails revealed that Apple execs found smaller Android tablets great for common tasks like surfing, email, and books."  With this being said, Schiller said that when the iPad Mini was introduced, it was not a response to the competition, specifically the Android Tablets. He said that they were not trying to acquire the competition, but simply make their product better.  However, Apple execs believed that people were interested in more smaller tablets, and that there was a market for them. They had felt if they did not respond to the competition, then their business could be taken away through rivals such as Samsung. It is also crucial to note the iPad Mini keynote, where Schiller had compared the iPad Mini to the Google Nexus 7. This shows that Schiller is in fact responding to the competition because he is comparing a rival tablet and showing exactly why the Apple iPad performs better. Schiller has also been keeping up with the trends in social media, such as Twitter. In recent News, Schiller has used the social media site to target both companies and people. On January, 21, Schiller tweeted a link to Cisco's annual security report, which said that 99% of mobile malware targets Android products. In other words, this can be seen as a marketing strategy for Apple to look like the better company. This is the second year he has tweeted this link.  Schiller has also used a popular feature on Twitter, the unfollow option. Schiller unfollowed Tony Fadell, a former Apple executive, who joined forces with Google. Fadell recently sold to google for $3.2 billion in cash on the week of January 18th. Fadell was one of the founding fathers of the classic iPod, and the creator of the Nest Thermostat.