Philips Cinema 21:9 TV
The Philips Cinema 21:9 TV is the world's first LCD television using a 64:27 aspect ratio (or 21:9 as a marketing term, compared to the common 16:9), with a resolution of 2560×1080. It is designed to show films recorded in CinemaScope or the modern anamorphic format of 2.37:1. The main benefit of this screen ratio is the absence of the black bars at the top and bottom of the screen when viewing content in this format. The first model launch was available in a 56-inch screen size, although was no taller than a conventional 16:9 42-inch television. Vizio has since followed suit with their own Cinema TVs with identical resolution, similarly marketed as "21:9" and available in the United States. In 2012, Philips stopped production on all its 21:9 televisions due to lack demand.
All Blu-ray Disc content with 1920 horizontal resolution has 1080 vertical resolution, though in the case of widescreen formats wider than 16:9, the image appears on 16:9 displays with letterboxing. The Cinema TV eliminates the black bars by scaling the 1920 horizontal resolution to its full width of 2560 and the 800+ pixels of cinemascope images (actual pixel counts vary) is scaled to 1080 with the black space cropped. The result is an image which fills the screen, but does not provide higher quality due to the use of scaling. Despite the intention being to fill the screen with a non-letterboxed image, the zoom mode can result in some cropping at the edges. Content with the full image at 1920×1080 can be displayed in the center of the screen with pillarboxing, and should the viewer choose to not display cinemascope content at full width, it appears windowboxed.
Early reviews have claimed that it is "one of the coolest TVs" to enter the market for some time. This set was previewed in the UK in advance of its release date of 18 June 2009. Pre-release launch events were held at numerous Philips retailers throughout June 2009.
The online advertising campaign surrounding the Cinema 21:9 TV, titled Carousel, went on to win the most prestigious award in the advertising industry, the Grand Prix at the Cannes Lions International Advertising Festival.
- Philips launches World’s First Cinema Proportion Full HD 3D LED Pro TV with Ambilight
- Vizio bringing 21:9 Cinema HDTV to CES with 2560 x 1080 resolution Engadget, Jan. 4th, 2011
- VIZIO Unveils Ultra-Widescreen 21_9 Cinemawide HDTV LED LCDs for the Ultimate Cinematic Experience
- Goddard, Louis. Philips discontinuing super-wide Cinema 21:9 TVs due to lack of demand. The Verge. 2012-08-28. Retrieved 2013-03-18.
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- What HiFi review of Philips Cinema 21:9 TV. whathifi.com. 2009.
- "Film Grand Prix for Carousel", Shots, June 27, 2009. Retrieved September 22, 2009.