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PicNet Pty Ltd
Industry Information Technology
Founded 2002 [1]
Headquarters Sydney, Australia
Key people
Marco Tapia
Guido Tapia
David Booth
Michael Bonnice
Products 365+
Number of employees
20 (2009)
Slogan IT is core to your business, our core business is IT
Website www.picnet.com.au

PicNet Pty Ltd is a provider of IT services. The company is based on the lower North Shore of Sydney in the suburb of St Leonards. The name 'PicNet' is an acronym for the term 'People Information and Collaboration Network'.[2]

Brief history[edit]

PicNet was founded in 2002 by the current Managing Director of the company, Marco Tapia. After a successful career in the IT industry (where he was global Chief Information Officer for international company P&O Ports), Tapia attended the Australian Graduate School of Management to achieve an MBA qualification. Subsequently, he was able to establish PicNet with the confidence and qualifications to run and maintain it.

Tapia directed the company towards a specialisation in Information Technology and Risk Management, through a proprietary product called Risk Shield. A core component of PicNet's strategy was to build the services component of the business, using that to fund the development of the Risk Shield software.

PicNet has since grown, with 26 employees as of 2014 and a management board consisting of three managers.[3][4]

Marco Tapia - Managing Director, founder and the face of PicNet

Management team[edit]

Current members of the management team at PicNet are: Marco Tapia, Guido Tapia and David Booth.


  • IT Project Management and Consulting
  • Software Development - Using .Net and Microsoft Software Development technologies to develop web and mobile solutions.
  • IT Managed & Support Services - Corporate Architectural Network Design, Hardware/Software Upgrades, Remote / Telephone / Onsite / Email technical support.[6][7]
  • IT for SME - PicNet’s tailored IT support and management framework for the small to medium enterprise.
  • Cloud Management Services.

Other services include The PicNet Service Desk for small to medium enterprises, Web Development and IT Human Resourcing.

PicNet serves clients in a wide range of industries including but not limited to pharmaceutical, manufacturing, logistics, maritime, media, ICT, building construction and general services.



A trouble free transition from your troublesome email system to a new robust and reliable Office 365 platform delivered and supported by PicNet IT for SME Benefits of 365+

• No headaches, no risk

• Get up and running fast

• Be instantly productive. 365+ gives you access and full use of familiar Microsoft applications such as Outlook, Excel, Word, SharePoint, Lync, etc.

• IT cost or expensive updates are no longer your problem

• Stop worrying about endless upgrades and IT problems.

• Reduce Cost

• Being a cloud based email and communication platform, 365+ based on Microsoft Office 365 costs less, up to 50% less!

• Robust Security and reliability - 99.9% uptime with PicNet’s own disaster recovery technology.

• Work from anywhere

• Collaborate with ease

• Optimise Productivity and mitigate risk


Making your organisation resilient to data loss and disasters. Designed, delivered and supported by PicNet Corporate IT Managed Services

For Senior IT Business Managers and CIO’s who need to safeguard their business against operational downtime, data loss and loss of revenue, ResilientGate is a backup and disaster recovery solution that minimises business disruption in the event things go wrong. Benefits

• Maximise your business operational time/minimise down time • No loss of data/Reduced loss of data • Always have an up to the minute enterprise back up on standby • Pay only for what you use • No upfront server infrastructure expenditure • Scalable -Quickly expand or contract infrastructure • Reduction on floor space • With ResilientGate you no longer require cumbersome and external storage of tapes. In addition ResilientGate provides a full disaster recovery infrastructure to keep your business running without the need for physical external sites with costly redundant servers. • More profit to your bottom line - Businesses that use cloud computing can expect better bottom line profitability

• No cost of ownership or maintenance • Less IT resources required • Energy savings • No more expensive upgrades • Pay only for your actual usage

• Reduce your business’ carbon footprint to benefit the environment - Replacing existing on premise servers with could services reduces your business’ energy use and improves its carbon footprint, making yours a more environmentally sustainable business.


Using multiple data sources, machine learning and cloud computing, PicNet’s PredictBench helps corporations to predict business events such as future revenue, ROI, fraud, fault detection, customer churn, risk, etc. PredictBench is delivered and supported by the PicNet Software Engineering and Advanced Analytics team.

For corporates who make extensive use of historical data to make predictions about future business events, PredictBench is a predictive analytics solution that will help guide (or improve) your decision-making as well as assess its risk and business potential.

Unlike relying on historical static data, PredictBench combines machine learning, modelling techniques and data mining to make dynamic reliable analysis that is unique to your business and the economic and environmental factors affecting your industry and the markets in which you operate.


• Unlock the hidden value that lies within your current enterprise data • Quickly identify and evaluate new business opportunities • Identify your best target market as well as how and when to communicate with them • Enhance Decision Making • Improve Business Processes • Meet defined business goals • Reduce Risk

PredictBench will

• Improve the accuracy of Sales and Demand Forecasting • Improve Customer Segmentation and Targeting • Minimise Customer Churn • Measuring and Forecasting ROI of marketing campaigns • Help with Supply chain optimisations • Identification of Fraudulent transactions • Help with Fault detection

Notes and references[edit]

  1. ^ "PicNet Overview". Retrieved 2008-12-19. 
  2. ^ "AGSM alumni rated innovators and market leaders". Australia Graduate School of Management Magazine - Issue One. 1 May 2005. Retrieved 2009-01-14. 
  3. ^ "Former CIO slams tier-1 service providers, govt tenders". Computerworld.com.au. 20 January 2006. Retrieved 2008-12-18. 
  4. ^ "AGSM alumni rated innovators and market leaders". Australia Graduate School of Management Magazine - Issue One. 1 May 2005. Retrieved 2009-01-14. 
  5. ^ "PicNet Management Team". 
  6. ^ "PicNet Company Website". Retrieved 2008-12-19. 
  7. ^ "Aussies worth watching" (PDF). Rust Report (17 February 2006). Retrieved 2009-01-15. 

External links[edit]