Pink (Victoria's Secret)
Pink or PINK is a lingerie line by Victoria's Secret targeting younger women than their main line.
On October 16, 2002, Victoria's Secret announced the launch of Pink, a new lingerie line targeted to 15-to-22 year olds. The strategy driving Victoria's Secret's launch of Pink is to introduce the teenage girls to Victoria's Secret stores. Pink sells underwear, sleepwear, loungewear, beauty products, and accessories, with the intent to transition buyers into more adult product lines, such as Angels, Very Sexy, and Body by Victoria.
Pink's competition in the lingerie market for the 15–22 year old demographic includes Abercrombie & Fitch and American Eagle Outfitters' Aerie. Pink's pajamas and sweat pants were popular within the teenage and preteen set from 2006. In 2009, Pink established its first four stand-alone stores in Canada. In 2010, sales at PINK reached $1 billion.
Pink has a college line that focuses brand recognition through public university athletics. Promotions for the line come from college tours, tie-ins with the music channel MTV, and social media such as Facebook and MySpace. In 2011, the line announced a partnership with all 32 NFL teams and began selling apparel containing NFL team logos and names. The partnership is part of a marketing strategy for the NFL to market to teenage girls and college-aged women.
In March 2013, the company mounted a marketing campaign for sexy underwear titled "Bright Young Things" directed at teen and pre-teen girls that drew considerable negative attention. The underwear contained wording including "call me", "feeling lucky", and "wild". The company was accused of "sexualising" teenage girls. When the ad campaign was launched, Victoria's Secret chief financial officer Stuart Burgdoerfer said that the line of underwear allowed "15 or 16 years old... to be older, and they want to be cool like the girl in college". After the criticism increased, Victoria's Secret removed the items from the company's website and said that the ad campaign was meant for college-age women.
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Victoria's Secret Fashion Show
Pink has its own spokesmodels, the first one being Alessandra Ambrosio.
Until now, every Pink spokesmodel became an Angel.
Other models, such as Jessica Hart and Rosie Huntington-Whiteley, as well as numerous celebrities (including Ashlee Simpson) have appeared at events for the brand, such as its Spring Break concerts.
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