Pink Friday (fragrance)

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Pink Friday
Pink Friday Bottle.jpg
Fragrance by Nicki Minaj
Type Women's Fragrance
Notes Starfruit, Italian mandarin, boysenberry, lotus flower, jasmine petals, fresh gardenia, vanilla, pear

September 22, 2012 (U.S. and Australia)
March 14, 2013 (UK) May 23, 2013 (South Africa)

(Germany & Austria) July 15, 2013
Label Give Back Brands
Successor Minajesty

Pink Friday is the first fragrance created by American recording artist Nicki Minaj with Give Back Brands,[1] first released on September 22, 2012. The bottle was designed by Lance McGregor of Paul Meyers and Friends. Elizabeth Arden bought the licence to distribute the fragrance to major retail stores worldwide, including Macy's and Nordstrom.[2][3] With the success of "Pink Friday", Minaj released a limited edition of the fragrance in April 2013 called "Pink Friday Special Edition". Minaj's Pink Friday perfume was nominated for three 2013 FiFi Awards for Fragrance of the Year, Best Packaging, and Media Campaign of the Year. Pink Friday is followed by her second fragrance Minajesty, which is described to be a stronger fragrance.



""I've been thinking about a fragrance, for like, the last two years actually; I knew I was going to call it Pink Friday,... "I didn't know I would have a pink wig on the bottle until I met with the fragrance company and they asked me what I wanted my bottle to look like and I said — is there any way we can put a pink wig on it?"."

—Nicki Minaj MTV interview[4]

Minaj first alluded to "Pink Friday" in her verse on Drake "Make Me Proud", rapping, "It's MAC, OPI, and a fragrance too/ apparel I'm dominating in every avenue" Mark Cheatham, a music agent of CAA, confirmed the development of the fragrance, saying, "With her team, we're all working and in discussions on a fragrance deal"[5] Minaj and Give Back Brands worked on the fragrance throughout 2011 and early 2012, and was planned to be released in late 2011, from an interview with BET Minaj stated "I like scents that feel summery, but have a va-va-voom I want to smell like a sexy and confident woman, not like candy"[6] Speaking of the development of the fragrance Minaj is quoted saying:

Pink Friday is a celebration of my life at this moment; it is a reflection of me as a creator, and an expression of me as a woman. I know my Barbz will connect with and appreciate each aspect – from the name, to the outrageous bottle design, to the vibrant colors that create their own song. Pink Friday shows off my personality and style; it’s exciting to express my voice through another dimension,” says Nicki. “I was involved in every aspect of the decision-making process – it seems easy because I always get this feeling inside: I know if something is right or wrong. Each detail needs to ‘wow’ me or it is not an option; that’s my way of composing perfection.”[7]

Packaging and scent[edit]

The fragrance contains scents of boysenberry, lotus flower, Italian mandarin, star fruit, and vanilla[8] The bottle, designed by Lance McGregor of Paul Meyers and Friends, was revealed by Minaj through Twitter, which resembles Minaj as she appears on the cover her 2010 album Pink Friday. Topnotes with fruity scents like mandarin, heart notes featuring flowerly scents, and drydown becoming musky with creamy scents. Minaj described the fragrance smelling like "angels playing".[9]

Promotion and commercial[edit]

Minaj promoting her Pink Friday Fragrance in Sydney

A commercial was filmed on August 3 and August 4, 2012.[10][11] The promotional internet ad leaked online on October 27, 2012. The commercial uses Minaj's song "Whip It" from her sophomore album Pink Friday:Roman Reloaded as the theme song, and shows a giant Minaj dressed in a pink wig, tutu and bra, wandering through New York City. Then, as she sprays others with the fragrance, they also become giants. The official fragrance commercial was released November 16, 2012, shot by Howard Huang. Which featured Minaj laying in a field of black roses. She then cuts herself by touching the thorn of a rose, and bleeds of pink blood. The roses then become pink, and so do her eyes, as her skin apparently slowly turns gold, as matching the design of her bottle. The perfume bottle is then shown, with the fragrance name being whispered calmly. The commercial features her single "Freedom" Minaj held two fragrance launches at Macy's, the first on September 24, 2012 in New York City, and the second in November 29, 2012 in Sydney. To promote the fragrance Minaj appeared on many television networks to promote the release of her fragrance such as The View, Good Morning America, and 106 & Park.[12] The fragrance will make it launch in South Africa in May 2013.

Couture By Minaj[edit]

In January 2013, Minaj revealed that the release of her debut fragrance would make its launch in the United Kingdom, which was revealed to come with a special surprise via her official Twitter by tweeting:

"The fragrance launches in the UK this Spring w/a very special surprise that I know you guys will love! We're currently in the US, CAN, & AUS".[13] For the United Kingdom release's of Pink Friday, Minaj released four new bottle designs on March 4, 2013, which were dressed in similar outfits Minaj herself have worn, all named under the imprint "Couture By Minaj" exclusively sold at Selfridges in the UK.[14][15][16] Speaking of the exclusive release of outfits for the UK's launch Minaj said "For the Couture the designers took direct inspiration from my outfits, so there is a dark, sexy moment, a fun, pink moment and more of a fairytale, fantasy moment. It’s indicative of my personality; I like to change my hair, my clothes, my makeup a lot [...] I know my UK fans are getting the scent later, but now they get to play dress up with it, and no one else does."[17]

Other products[edit]

The fragrance will also come with a hair mist, body lotion, and 2 different sizes, all prices differ depending on the package purchased. Some of the products produced were later added, or apart of a limited edition of the fragrance set, or depending on the customers preference of a gift after purchase.

  • 100 ml/ 3.4 oz
  • 50 ml/ 1.7 oz
  • 30 ml 1.0 oz
  • Body Lotion 6.8 oz
  • Shower Gel 6.8 oz
  • Hair Mist 5.0 oz


  • Tote
  • Hair extension
  • Make-up set
  • Laptop cover
  • Watch
  • Whip It Like Minaj (UK)
  • Starships Minaj (UK)
  • Duchess of Pink (UK)
  • British Pink (UK)

Minaj also revealed, via Twitter, that there will be box sets to coincide with the fragrance[18]


Minaj's fragrance received generally positive reviews from critics. It has been nominated for three FiFi Awards for Fragrance of the Year, Best Packaging, and Media Campaign of the Year.


Year Recipient Award Result
2013 "Pink Friday" Fifi Award for Fragrance of The Year Nominated
Fifi Award for Best Packaging Nominated
Fifi Award for Media Campaign of the Year Nominated
Cosmo Beauty Awards Best Celebrity Fragrance Won
Marie Claire's Paux Da Parfum Award for Best Celebrity Fragrance Won
The Perfume Shop Love Perfume? Award for Best Bottle Design Won
The Perfume Shop Love Perfume? Award for Best Celebrity Launch Won
The Perfume Shop Love Perfume? Award for Best Nose - Female Nominated

Pink Friday Special Edition[edit]

Pink Friday Special Edition
Fragrance by Nicki Minaj
Type Female fragrance
Notes Apple, grapefruit, white raspberry, water lily, honeysuckle, jasmine, pear, musk
Released April 2013

After the success of the original Pink Friday, the limited edition Pink Friday Special Edition was released in April 2013.[19] It was announced on March 11, commenting her intentions to "give [her fans] a special edition fragrance to wear".[20] Originally planned for release in May, the fragrance was launched in April 2013.[21]

The fragrance contains scents of apple, grapefruit, white raspberry, water lily, honeysuckle, jasmine, pear, and musk, which Minaj commented adds "a bit of dimension and playfulness to the original scent".[22] Likes its predecessor, the bottle resembles Minaj as she appears on the cover of her debut studio album Pink Friday (2010), though its color scheme incorporates white and more subtle shades of pink.[20]


  • 100 ml
  • 50 ml
  • 30 ml[20]

Pink Friday Deluxe Edition[edit]

Pink Friday Deluxe Edition
Fragrance by Nicki Minaj
Type Woman's Fragrance
Notes Starfruit, Italian mandarin, boysenberry, lotus flower, jasmine petals, fresh gardenia, vanilla, pear
Released November 8, 2013 (Macy's Online Exclusive), November 29, 2013 (UK)

Pink Friday Deluxe Edition is a limited edition fragrance by Nicki Minaj. It is her 2nd limited edition fragrance, and 4th scent overall. The bottle will have the same shape as Pink Friday and Pink Friday Special Edition, but will be refreshed with a new color combination of black and gold. It's a $1,000 value available for $75.


  • 100ml ($1000 Value)

See also[edit]


  1. ^ Stone, Rolling (2012-04-17). "Nicki Minaj to Release Her First Fragrance This Fall". Rolling Stone. Retrieved 2014-03-03. 
  2. ^ "Nicki Minaj and Elizabeth Arden’s 'Pink Friday' to Debut This Month". VIBE Vixen. Retrieved 2014-03-03. 
  3. ^ "Nicki Minaj Pink Friday ~ New Fragrances". Retrieved 2014-03-03. 
  4. ^ Alexis, Nadeska (2012-09-24). "Nicki Minaj Was 'Floored' By Pink Friday Perfume Bottle". Retrieved 2014-03-03. 
  5. ^ [1][dead link]
  6. ^ [2][dead link]
  7. ^ "Pink Friday Nicki Minaj perfume - a new fragrance for women 2012". 2013-01-24. Retrieved 2014-03-03. 
  8. ^ [3][dead link]
  9. ^ "Nicki Minaj's reveal: Not 'Idol,' but it smells 'like angels playing' - Los Angeles Times". 2012-08-21. Retrieved 2014-03-03. 
  10. ^ [4][dead link]
  11. ^ [5][dead link]
  12. ^ [6][dead link]
  13. ^ "Nicki Minaj Confirms UK Release Of Pink Friday Fragrance And Teases "Special Surprise"". Capital FM. 2013-01-08. Retrieved 2014-03-03. 
  14. ^ "Twitter / NICKIMINAJ: UK Barbz this is it! The first". Retrieved 2014-03-03. 
  15. ^ "Twitter / NICKIMINAJ: Here’s the 2nd one for all". 2013-03-04. Retrieved 2014-03-03. 
  16. ^ "Twitter / NICKIMINAJ: UK Barbz, there’s a 3rd one". 2013-03-04. Retrieved 2014-03-03. 
  17. ^ "5 Things We Learned From Nicki Minaj’s ‘Hello!’ Beauty Interview: Cyndi Lauper Is Her Style Icon And More! | MTV Style". 2013-03-19. Retrieved 2014-03-03. 
  18. ^ [7][dead link]
  19. ^ Malachi (March 11, 2013). "New Nicki Minaj Fragrance: ‘Pink Friday Special Edition’". The Honesty Hour. Retrieved March 16, 2013. 
  20. ^ a b c Sandra Raičević Petrović (March 11, 2013). "Nicki Minaj Pink Friday Special Edition". Fragrantica. Retrieved March 16, 2013. 
  21. ^ Jessica McCafferty (March 20, 2013). "Nicki Minaj Launches New Special Edition Pink Friday Fragrance". StarPulse. Retrieved March 21, 2013. 
  22. ^ "Pink Friday Special Edition by Nicki Minaj". Pick-A-Fragrance. Retrieved March 16, 2013.