Pinkwashing

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Pinkwashing is a form of cause marketing, using the Susan G. Komen Foundation pink ribbon that represents support for breast cancer-related charities.[1]

References[edit]

  1. ^ Jaggar, Karuna (21 October 2014). "Komen is supposed to be curing breast cancer. So why is its pink ribbon on so many carcinogenic products?". The Washington Post. Retrieved 25 October 2014.