|This article needs additional citations for verification. (February 2012)|
|Traded as||NYSE: PF|
|Founded||1998 (as Vlasic Foods International)|
|Headquarters||Parsippany, New Jersey, U.S.|
|Key people||Roger Deromedi, Chairman
Bob Gamgort, CEO
|Products||Frozen food, Condiments, Baking mixes, Packaged meat|
|Revenue||$2.5 billion USD(2010)|
Pinnacle Foods Group LLC is a packaged foods company headquartered in Parsippany, New Jersey, owned by Blackstone Group; it specializes in the shelf stable and frozen food categories.
The company was founded in 1998 as Vlasic Foods International, acquiring the Swanson TV dinners, Open Pit and Vlasic Pickles brands from the Campbell Soup Company. In 2003, it acquired Aurora Foods, based in St. Louis, Missouri. The Blackstone Group bought Pinnacle Foods in 2007. In 2009, Pinnacle Foods acquired Birds Eye Foods, Inc.
Aurora Foods was founded by Ian Wilson, a former executive with Coca-Cola and Dole, in 1995. Wilson used the company to purchase the Van de Kamp seafood brand from Pillsbury and several other brands as the years progressed. These brands were in many cases market leaders, but the parent companies no longer considered them a part of their core marketing strategy, and refused to spend any more money on new marketing and development.
In 2001, Wilson and other Aurora executives pleaded guilty to securities fraud for misrepresenting the company's financial statements. Wilson was sentenced to 33 months in prison and was fined $1 million.
In 2000, Jim Smith, a former executive with ConAgra, was named CEO and was charged with restoring Aurora Foods to health. He remained until 2002, which set events in motion leading to Aurora's acquisition. After the 2003 merger with Pinnacle Foods, Pinnacle closed the St. Louis offices, moving its operation to Cherry Hill, New Jersey.
In 2009, Pinnacle Foods acquired Birds Eye Foods, Inc. adding a mix of frozen and specialty brands to its portfolio.
In 2013, Pinnacle Foods had its IPO on the New York Stock Exchange raising approximately $580 million for its owners, private equity group, Blackstone Group. Shares began trading under the ticker symbol of PF on the 4th April 2013 at the upper range of its offering, $20 per share, thereby valuing Pinnacle Foods with a market capitalization of $2.3 billion.
Pinnacle Foods is headquartered in Parsippany, NJ and is a Top 1000 Company ranked on Fortune Magazine's 2011 Top 1000 companies list.
Consumers wishing to contact Pinnacle Foods can do so by visiting http://pinnaclefoods.com/company/contact-us.
- Armour (acquired from Dial Corporation)
- Aunt Jemima Frozen Breakfast (name under license from Quaker Oats) frozen breakfast foods
- Birds Eye
- Snyder of Berlin
- Duncan Hines (acquired from Procter and Gamble in 1997)
- Hungry-Man frozen TV dinners (acquired from Campbell Soup Company)
- Lender's Bagels (acquired Kraft Foods in 1999)
- Log Cabin Syrup (acquired from Kraft Foods)
- Mrs. Butterworth's (acquired from Unilever)
- Mrs. Paul's
- Open Pit barbecue sauce
- Swanson frozen TV dinners (acquired from Campbell Soup Company)
- Tim's Cascade Snacks
- Van de Kamp's
- Wish-Bone (acquired from Unilever in 2013)