Pinnacle Foods

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Pinnacle Foods Group, LLC.
Type Public
Traded as NYSEPF
Industry Food processing
Founded 1998 (as Vlasic Foods International)
Headquarters Parsippany, New Jersey, U.S.
Key people Roger Deromedi, Chairman
Bob Gamgort, CEO
Products Frozen food, Condiments, Baking mixes, Packaged meat
Revenue $2.5 billion USD(2010)
Employees 4,000
Website www.pinnaclefoods.com

Pinnacle Foods Group LLC is a packaged foods company headquartered in Parsippany, New Jersey, owned by Blackstone Group; it specializes in the shelf stable and frozen food categories.

The company was founded in 1998 as Vlasic Foods International, acquiring the Swanson TV dinners, Open Pit and Vlasic Pickles brands from the Campbell Soup Company. In 2003, it acquired Aurora Foods, based in St. Louis, Missouri. The Blackstone Group bought Pinnacle Foods in 2007. In 2009, Pinnacle Foods acquired Birds Eye Foods, Inc.

History[edit]

Aurora Foods was founded by Ian Wilson, a former executive with Coca-Cola and Dole, in 1995. Wilson used the company to purchase the Van de Kamp seafood brand from Pillsbury and several other brands as the years progressed. These brands were in many cases market leaders, but the parent companies no longer considered them a part of their core marketing strategy, and refused to spend any more money on new marketing and development.[citation needed]

In 2001, Wilson and other Aurora executives pleaded guilty to securities fraud for misrepresenting the company's financial statements. Wilson was sentenced to 33 months in prison and was fined US$1 million.

In 2000, Jim Smith, a former executive with ConAgra, was named CEO and was charged with restoring Aurora Foods to health.[1] He remained until 2002, which set events in motion leading to Aurora's acquisition. After the 2003 merger with Pinnacle Foods, Pinnacle closed the St. Louis offices, moving its operation to Cherry Hill, New Jersey.

In 2007, Pinnacle Foods was acquired by Blackstone Group, a New York City-based private equity firm for $2.16 billion.[2]

In 2009, Pinnacle Foods acquired Birds Eye Foods, Inc. adding a mix of frozen and specialty brands to its portfolio.

In 2013, Pinnacle Foods' Parsippany office was named Inc. Magazine's World's Coolest Office.[3]

In 2013, Pinnacle Foods had its IPO on the New York Stock Exchange raising approximately $580 million for its owners, private equity group, Blackstone Group. Shares began trading under the ticker symbol PF on 4 April 2013 at the upper range of its offering, $20 per share, thereby valuing Pinnacle Foods with a market capitalization of $2.3 billion.[4]

Pinnacle Foods is headquartered in Parsippany, NJ and is a Top 1000 Company ranked on Fortune Magazine's 2011 Top 1000 companies list.

In May 2014, Hillshire Brands announced it was buying Pinnacle Foods for $4.23 billion in a cash and stock deal. Hillshire Brands portfolio includes Jimmy Dean, Ball Park, and Sara Lee among many others.[5]

On June 30, 2014, it was announced that Pinnacle Foods had scrapped its sale to Hillshire Brands, which would allow Hillshire to be acquired by Tyson Foods. Pinnacle will receive a $163 million payment as part of the breakup from Hillshire, and Pinnacle will also receive an expected $25 million in one-time costs connected to the scotched sale.[6][7]

Brands[edit]

External links[edit]

References[edit]