Initially a matchup between the Big 12 and the Big East (which became The American), the matchup will pit an ACC team against a Big Ten team starting in 2014, the same year Rutgers University, the only FBS school in the NYC area, moves to the Big Ten from The American.
When the game was announced, Bronx Borough president Ruben Diaz Jr. joked, “If you’re looking for suggestions, maybe we should call it the Jeter Bowl.” It was unofficially referred to in the press as the Yankee Bowl, with some advocating the return of the name Gotham Bowl. Finally, on March 9, 2010, the game received its official designation as the Pinstripe Bowl, with the New Era Cap Company signing on as the title sponsor. This also includes the New York Yankees as the first MLB team to sponsor a NCAA Division I Football Bowl Subdivision Bowl game. The logo for the Pinstripe Bowl invokes the frieze that surrounds Yankee Stadium, but does not contain pinstripes.