The DeBeukelaer family started making biscuits in Belgium in 1860. A descendant of the original founders in Belgium, the DeBeukelaer Corporation was founded in 1984 by Peter DeBeukelaer, when he established a cookie factory in Madison, Mississippi.
- 1860 - Founded 1st Biscuit and Wafer company in Belgium
- 1885 - Recognized at World Fair in Antwerp
- 1888 - Started the DeBeukelaer Baking School
- 1978 – The Pirouline Swirl becomes a licensed trademark of DBC Corporation
- 1984 – Peter moves family to America to share his Heritage and begins producing Pirouline®
- 1989 – Crème de Pirouline innovation introduced
- 2007 – DBC opens state of the art production facility
- 2008 – 100 calorie Crème de Pirouline Launched
- 2009 – Launched 3.25 oz tin of Crème de Pirouline
- 2010 – 4th generation baker joins the company.
In 1987, the biscuit was filled with a chocolate hazelnut creme filling. Over the years, there have been many flavors of creme - French vanilla, strawberry, pumpkin spice, dulce de leche, and lemon.
The most popular Pirouline is a rolled toasted wafer lined with dark chocolate. The other variety, called "Creme de Pirouline," has the rolled wafer lined with a cream filling rather than chocolate (which comes in chocolate hazelnut, French vanilla, and double chocolate varieties).
Originally sold in a 14 oz tin, the chocolate lined biscuits are always sold in boxes, while the cream-filled are sold in cans.
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