Pittsburgh DMA
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The Pittsburgh DMA is a regional Designated Market Area (i.e., a media market) defined by the Nielsen company as part of its ratings system.
In 2010, Nielsen will continue to rank Pittsburgh as the 23rd largest television DMA in the country, with 1,154,950 households. That is a drop from Nielsen's 2009 estimate of 1,156,460. Despite the decline in households, Pittsburgh still has 22,090 more households than the next closest television DMA which is Charlotte, NC.[1] [2]
In 2004 Pittsburgh was the 24th largest DMA in the U.S. as ranked by population, with a population of 2,881,200.[3]
Other definitions of the "Pittsburgh region" include the Pittsburgh Metro Area, and the Pittsburgh "Tri-State Region."
The Pittsburgh DMA includes the following counties:
Pennsylvania counties:
- Allegheny
- Armstrong
- Beaver
- Butler
- Clarion
- Fayette
- Greene
- Indiana
- Lawrence
- Venango
- Washington
- Westmoreland
West Virginia counties:
Maryland counties:
[edit] References
- ^ "Nielsen 2009-2010 Local Television Market Universe Estimates.". http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/08/2009-2010-dma-ranks.pdf. Retrieved 2009-08-28.
- ^ "114.9 Million U.S. Television Homes Estimated for 2009-2010 Season". http://blog.nielsen.com/nielsenwire/media_entertainment/1149-million-us-television-homes-estimated-for-2009-2010-season/. Retrieved 2009-08-28.
- ^ "Pittsburgh. A top 25 metro.". http://www.post-gazette.com/mediakit/pdfs/Pittsburgh_DMA-MSA.ppt.pdf. Retrieved 2007-01-20.
[edit] External links
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