Pixel advertising gained popularity in the last quarter of 2005 when British student Alex Tew created a website named The Million Dollar Homepage, and solicited advertisers to buy ad space measured in pixels on the homepage. The price was set at $1 USD per pixel, and there were 1 million pixels of space available.
Many web sites which host pixel ads exist in a variety of compositions. A few newer sites have additional features that allows a larger image to appear when visitors hover the cursor over a small pixel ad, while others allow pixel ads to be bought for a temporary period of time.
There also exist various ‘Do it yourself’ pixel scripts. These scripts made it possible for people with little knowledge or skills to implement a pixel ad system on their website. This has sparked the growth of thousands of pixel websites worldwide.
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