||It has been suggested that Fotovista be merged into this article. (Discuss) Proposed since December 2012.|
|Type||JSC mainly owned by Dixons Retail|
|Industry||Electronic commerce and Retail|
Group Managing Directors Emerging Business Division DSG International plc
|Products||Digital photography, Telecommunications, Information technology, Brown goods, White goods|
|Revenue||€897 Million (2010)|
Pixmania is a European e-commerce website that was founded in 2000. It promotes a variety of products, including consumer electronics and baby products, with sales totaling over $1,041,440,000. It operates a website and runs brick-and-mortar retail stores in Europe. It claims to be active in 26 countries.
Dixons Retail plc (formerly DSG International plc) acquired a 77% share of the Pixmania Group in 2006, leaving the remaining 23% share with the original founders. In 2007, Pixmania launched PIXplace, allowing third-party vendors to sell products on the Pixmania website.
The Pixmania group has its roots in the Rosenblum family business; Les Laboratoires parisiens. Originally the group consisted of school photography Studio National, and a media distribution service, Press Labo Service. When the company management moved on to the next generation Pixmania became an online retailer selling camera and photography equipment. As the business expanded the company was re-named Fotovista. However, in 2009, the group reverted to its former name, Pixmania.
In September of 2013, Dixons Retail, owner of PC World and Currys, payed £69 million to offload its loss-making French online retailer Pixmania. German group mutares is acquiring Pixmania, which lost £31 million in the financial year ending 30 April 2013. Sebastian James, Dixons group chief executive, said: "In order to succeed as a pure play e-tailer PIXmania needs a different kind of entrepreneurial vigour. The mutares group has a solid track record of improving and turning businesses around as well as experience of doing business in France."
Pixmania has acted as a drag on Dixon's Retail results despite the company's move last year to take full control of the operation.