Pixy Stix was invented by Sunline Inc. which was founded in 1952 in St. Louis, Missouri. The candy originated in the 1930s as a drink mix sold as Frutola. When J. Fish Smith found that kids were eating the sweet and sour powder straight from the package, he changed the name to Fruzola and added a spoon. Later it was repackaged with a dipping candy stick as Lik-m-Aid and also sold in straws as Pixy Stix. The non-resealable straw pouring loose candy powder in the hands of children led to routine objections from parents. During the 1960s a solid version of the confection named SweeTarts was created from Pixy Stix. It grew in popularity with other hard-packed candies, which caused Pixy Stix to become almost extinct.
Sunline was sold to Rowntree Mackintosh of the UK, which was then bought by Nestlé and integrated into the Wonka brand.