Place Vertu

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Place Vertu
Location Montreal, Quebec
Coordinates 45°29′56″N 73°42′24″W / 45.498767°N 73.706631°W / 45.498767; -73.706631
Address 3131 Boulevard de La Côte-Vertu, Saint-Laurent, Quebec
Opening date 1975
Management Primaris REIT
Owner Primaris REIT
No. of stores and services 155
No. of anchor tenants 6
Parking outdoor or multi-level
No. of floors 1 (excluding highrise building)

Place Vertu is a Canadian shopping centre in the Montreal borough of Saint-Laurent in Quebec. It is located on Côte-Vertu boulevard, corner of Cavendish Boulevard. The mall is about 830,000 square feet (77,109.5 m2), and has a high-rise building.


Anchors are Canadian Tire, Adonis, Sears and Target. Other significant tenants include Uniprix, Sports Experts, Gold's Gym and Winners. Three of Canada's Big Five banks (Royal Bank, CIBC and TD Canada Trust) have branches in the mall. There is a food court, with restaurants such as A&W, and Subway. There is a McDonald's located outside of the food court, and a Scores located near Target. The mall has many outlets, such as Browns, Le Château, Tristan, Laura, Blü, Aldo and Feet first, as well as several others.


Place Vertu's original anchors are the Bay, Sears, Kmart and Dominion. The mall was expanded in the 1980s when a corridor was added, going from the center court to a new Pascal's hardware store. Another another corridor with an office tower was added in the mid 1980s from the Bay to Pascal's.

Dominion was converted into a Provigo in 1983, Pascal's former space occupied by Zellers in 1991, Provigo once more converted, into a Maxi in 1994 and Kmart's former store space occupied by Canadian Tire in 1999, a year later after Kmart withdrew from Canada. Maxi closed in 2000. However, Sears is now the only original large store at Place Vertu since the closure of the Bay in May 2007; Zellers relocated to the Bay's vacated location the same year.

Since 2008, the mall has been renovated and now include tenants such as Urban Planet, Dollarama, Laura/Laura+/Laura Petite Outlet, Browns Outlet, Starbucks Coffee (taking Subway's old space after that location moved to the food court). Adonis Supermarket took the space of Maxi. Additionally, the mall space between Zellers and the food court was turned into a Winners (which had moved from the strip mall across the street) and the existing tenants from this section were relocated elsewhere in the mall. Zellers old space (formerly Pascal's) remained empty, but was be replaced by Gold's Gym in 2012.

After a presence of more than 20 years in the mall, Zellers closed its doors in September 2012 and was succeeded the following year by Target.


Place Vertu was originally owned by Markborough Properties, the real estate company of the Hudson's Bay Company. Markborough was dissolved in 1996 and its assets were acquired by Cambridge Shopping Centres. Place Vertu was one of Cambridge's only shopping malls in the province of Quebec. In 2001, Cambridge merged with Ivanhoe to become Ivanhoe Cambridge; Place Vertu became the property of this combined company. 10 years later, in 2011, Ivanhoe Cambridge sold the mall to Primaris.


The Bay at Place Vertu was the last store on the island of Montreal that had originally opened as a The Bay store. The remaining Bay stores in this region are all former Henry Morgan or Simpsons stores.

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