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Poster for Opel automobiles, by Hans Rudi Erdt, (1911).

Plakatstil ("poster style" in German), also known as sachplakat, was an early poster style of art that began in the 1900s and originated out of Germany.[1] It was started by Berliner Lucian Bernhard in 1906. The traits of this style of art are usually bold eye-catching lettering with flat colors.[2] Shapes and objects are simplified while there is a central image which is the focus of the poster. Plakatstil shied away from the complexity of Art Nouveau and helped emphasize a more modern outlook on poster art. Famous Plakatstil artists include Ludwig Hohlwein, Edmund Edel (de), Ernst Deutsch-Dryden (de), Hans Lindenstadt, Julius Klinger, Julius Gipkens, Paul Scheurich (de), Karl Schulpig (de) and Hans Rudi Erdt.[3]

Das Plakat was a German art magazine that was published from 1910 to 1921 by the Verein der Plakat Freunde (The Society for Friends of the Poster), founded in 1905 by Berlin dentist Hans Sachs, who later was the editor of the magazine. Lucian Bernhard was also a director for the society.[4]



  1. ^ Consuegra, David, American type design & designers, 2004, pg. 288
  2. ^ "Plakatstil". Retrieved 2014-08-19. 
  3. ^ Rabinowitz, Tova (2006-02-28). Exploring Typography (in English) (Illustrated ed.). Cengage Learning. ISBN 1401815057. Retrieved 06-12-2012. 
  4. ^ Heller, Steven (1910-01-13). "Graphic Design Magazines: Das Plakat by Steven Heller". Typotheque. Retrieved 2014-08-19. 

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