Plakatstil ("poster style" in German), also known as sachplakat, was an early poster style of art that began in the early 1900s and originated out of Germany. It was started by Berliner Lucian Bernhard in 1906. The traits of this style of art are usually bold, straight font with flat colors. Shapes and objects are simplified while the subject of the poster remains detailed. Plakatstil incorporated color combinations not seen in other art forms such as Art Nouveau. Plakatstil shied away from the complexity of Art Nouveau and helped emphasize a more modern outlook on poster art. Famous Plakatstil artists include Ludwig Hohlwein, Edmund Edel, Hans Lindenstadt, Julius Klinger, Julius Gipkens, Paul Scheurich, Karl Schulpig and Hans Rudi Erdt.
Das Plakat was a German art magazine that was published in 1910 from the Verein der Plakat Freunde (The Society for Friends of the Poster). The society and magazine were founded by dentist Hans Sachs. Lucian Bernhard was also director for the society.
- Consuegra, David, American type design & designers, 2004, pg. 288
- Rabinowitz, Tova (2006-02-28). Exploring Typography (in English) (Illustrated ed.). Cengage Learning. ISBN 1401815057. Retrieved 06-12-2012.
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