Planet X (bike)

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Planet X Bikes
Type Privately held company
Industry Cycling
Founded Sheffield, United Kingdom, 1988
Headquarters Rotherham, South Yorkshire, United Kingdom
Key people Dave Loughran, CEO & Founder
Ken Beaty, Chairman
Barry Dunn, Operations Director

Planet X is a bicycle company based in Rotherham, in the north of England. It was founded by Dave Loughran from Sheffield.

It was founded in the 1990s to produce dirt, jump and trials bikes. It then diversified into a wider range.


Planet X works with Taiwanese, Chinese and Italian[1] companies to manufacture its road, cyclocross, track and time-trial frames.


Planet X bikes currently has three stores located in Sheffield, Barnsley and Edinburgh.[2] The third store in Edinburgh was opened in late March 2013 and was the first store out of South Yorkshire.[3]


Planet-X sponsored World XTERRA Triathlon champion Julie Dibens during 2008 for a successful defence of her world title. [4]

In 2003, Planet-X sponsored the Trialskings team [5] who used Planet-X Pitbull and Jack Flash frames. These were present in Trialskings[6] team videos, ridden by Danny Holroyd and other members.


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