Planters
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| Serving Size 1 fl oz (355 ml) | |||
| Servings Per Container 16 | |||
| Amount Per Serving | |||
| Calories 150 | Calories from Fat 110 | ||
| % Daily Value* | |||
| Total Fat 12 g | 18% | ||
| Saturated Fat 1.5 g | 8% | ||
| Trans Fat 0 g | |||
| Cholesterol 0 mg | 0% | ||
| Sodium 110 mg | 5% | ||
| Potassium 170 mg | 5% | ||
| Total Carbohydrate 7 g | 2% | ||
| Dietary Fiber 2 g | 1% | ||
| Sugars 4 g | |||
| Protein 6 g | |||
| Vitamin A | 0% | Vitamin C | 0% |
| Calcium | 0% | Iron | 2% |
| *Percent Daily Values are based on a 2,000-calorie diet. Your Daily Values may be higher or lower depending on your calorie needs. | |||
Planters is an American snack food company, a division of Kraft Foods, best known for its processed nuts and for the Mr. Peanut icon that symbolizes them.[1] According to the Planters web site, Mr. Peanut was created by first grader Antonio Gentile for a 1916 contest to design the company's brand icon[2]. His design was perfected by a commercial artist and has changed over the years.
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[edit] History
Planters was founded by Italian immigrant Amedeo Obici in Wilkes-Barre, Pennsylvania. He started his career as a bellhop and fruitstand vendor in Scranton, Pennsylvania. Later, Obici moved to Wilkes-Barre, Pennsylvania and opened his own fruit stand and invested in a peanut roaster. Here he linked his life's fortune with the peanut. In a few years, Obici turned peddler, using a horse and wagon, and called himself "The Peanut Specialist". In 1906, Obici went into partnership with Mario Peruzzi. He had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees two large roasters, and crude machinery, Planters was founded. Amedeo Obici realized that prices and first profits were not nearly so important as repeat business. He proved his operation based on quality and brand name were important for continued success. Two years later, the firm was incorporated as Planters Nut and Chocolate Company. [3] It was acquired by Standard Brands in 1960. Standard Brands merged with Nabisco Brands in 1981. Nabisco became part of Kraft Foods in 2000.
[edit] Slogans
Advertising taglines have included:
- The Nickel Lunch!" - peanuts/peanut bars(1930s-1940s)
- Planters is the word for (good) Peanuts. (Various products — 1950s)
- Peanut butter with a crunch (P.B. Crisps — 1992)
- Relax. Go Nuts. (Deluxe Mixed Nuts — 1997)
- Put Out the Good Stuff (Various Products - 2003)
- Instinctively Good (Various Products - 2007)
[edit] Products
Planters' wide selection of products have included or continue to include:
- Cheez Balls (discontinued)
- Cheese Curls (discontinued)
- Cocktail Peanuts
- Cooking Oil
- Corn Chips (discontinued)
- CornNuts (acquired in late 1990s)
- Chocolate Covered Cashews
- Coconut Balls (discontinued almost immediately after introduction)
- Dry Roasted Peanuts
- Dry Roasted Sunflower kernels
- Honey Roasted Peanuts
- Hot Peanuts
- Jumbo Block Peanut Candy (presumably discontinued)
- Mixed Nuts
- P.B. Crackers (discontinued)
- P.B. Crisps (introduced in 1992; discontinued for "being too delicious")
- Peanut Butter (presumably discontinued, as Kraft has its own Peanut Butter)
- Peanut Butter candies (discontinued)
- Peanut Butter Fudge Cookies (discontinued)
- Salted Cashews
- Salted Peanuts
- Tavern Nuts (discontinued and reintroduced in 2009)
- Smoked Almonds
[edit] International
While used under license from Kraft Canada, Planters in Canada is actually made by JVF Canada. Some Planters items, such as the cookies under the 100 Calorie packs line from Nabisco, do not use the Planters name, but are under Kraft Peanut Butter in Canada.
[edit] Mr. Peanut
With internet culture rising to prominence in Hong Kong, there emerges a habit where netizens simply do not participate in Internet events, feuds and arguments, which are at many times considered plain silly, but just watch as the "show" goes on. Peanuts are a common snack consumed at performances and sports events, and so the image of Mr. Peanut, well-recognised in Hong Kong, is now associated on the internet with the habit of "watching a show and eating peanuts". These people are referred to as 「花生友」 (Peanut Guys). Mr. Peanut starred in a 2005 MasterCard commercial Icons along with 9 other mascots from other companies having dinner.
[edit] References
- ^ Planter's History of the Planter Nut. (Retrieved December 2008.)
- ^ Planter's History of the Planter Nut. (Retrieved
- ^ http://www.ideafinder.com/history/inventions/plantnuts.htm
- Nabisco FKA: National Biscuit Company
[edit] External links
- Planters History website
- Official website
- Mr. Peanut Bank
- Papier Mache Planters Peanut Container
- Mr. Peanut burlap bag of nuts
- Mr. Peanut bag of nuts souvenir tag
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