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Plasticine, a brand of modelling clay, is a putty-like modelling material made from calcium salts, petroleum jelly and aliphatic acids. The name is a registered trademark of Flair Leisure Products plc. Plasticine is used extensively for children's play, but also as a modelling medium for more formal or permanent structures.
Plasticine was formulated by art teacher William Harbutt of Bathampton, in Bath, England, in 1897. He wanted a non-drying clay for his sculpture students. Although the exact composition is a secret, Plasticine is composed of calcium salts (principally calcium carbonate), petroleum jelly, and long-chain aliphatic acids (principally stearic acid). It is non-toxic, sterile, soft, malleable, and does not dry on exposure to air (unlike superficially similar products such as Play-Doh, which is based on flour, salt and water). It cannot be hardened by firing; it melts when exposed to heat, and is flammable at much higher temperatures.
A patent was awarded in 1899, and in 1900 commercial production started at a factory in Bathampton. An improved formulation was patented in 1915. The original Plasticine was grey, but the product initially sold to the public came in four colours. It was soon available in a wide variety of bright colours. Plasticine was popular with children, widely used in schools for teaching art, and has found a wide variety of other uses (for example moulding casts for plaster, and plastics). The Harbutt company promoted Plasticine as a children's toy by producing modelling kits in association with companies responsible for popular children's characters such as Noddy, the Mr. Men and Paddington Bear.
The original Plasticine factory was destroyed by fire in 1963 and replaced by a modern building. The Harbutt company continued to produce Plasticine in Bathampton until 1983. It is currently made in Thailand.
From 1983 to 2006, the brand went through a number of ownership changes and was off the market for a long time. Plasticine was owned by Bluebird Toys plc following its acquisition of Harbutt's parent company, Peter Pan. Then, following Bluebird's takeover by Mattel in 1998, the brand was sold on to Humbrol Ltd, famous for its Airfix kits and model paints. In 2005, Flair Leisure licensed the brand from Humbrol and relaunched Plasticine. A year later, when Humbrol went into administration, Flair bought the Plasticine brand outright.
Similar products 
A similar product, "Kunst-Modellierthon" (known as Plastilin), was invented by Franz Kolb of Munich, Germany in 1880. This product is still available, known as "Münchner Künstler Plastilin" (Munich artists' plasticine). In Italy, the product Pongo is also marketed as "plastilina" and shares the main attributes of Plasticine.
Plasticine and similar materials are often used in clay animation. One of its main proponents is Aardman Animations' Nick Park, who used characters modeled in Plasticine in his Oscar-winning short films A Grand Day Out (1989), The Wrong Trousers (1993) and A Close Shave (1995), as well as the feature film The Curse of the Were-Rabbit. This technique is popularly known as claymation in the US, and is a form of stop motion animation. Plasticine has not been used by Aardman Animations since 1997. Instead, they prefer the qualities of Newplast, manufactured in the UK by Newclay Products Ltd. Plasticine-like materials are appealing to animators because the material can be used with ease: it is mouldable enough to create a character, flexible enough to allow that character to move in many ways, dense enough that it can retain its shape easily when combined with a wire armature, and does not melt under hot studio lighting.
Television presenter James May together with Chris Collins, Jane McAdam Freud, Julian Fullalove and around 2000 members of the public created a show garden for the 2009 Chelsea Flower Show made entirely of Plasticine called 'Paradise in Plasticine'. The garden took 6 weeks and 2.6 tons of Plasticine to complete. 24 colors were used. May said, "This is, to our knowledge, the largest and most complex model of this type ever created." It couldn't be considered as part of the standard judging criteria as it contained no real plants, but was awarded an honorary gold award made from Plasticine. The garden was extremely popular with the public and went on to win the Royal Horticultural Society’s 'peoples choice' for best small garden. The garden now resides in Burton upon Trent's Octagon Shopping Centre, as a local attraction.
Athletics officials in high level long jump and triple jump competitions use plasticine to help determine if the competitors are making legal jumps. A 10 centimeter strip of plasticine is placed beyond the take-off line. If an athlete leaves a mark in the plasticine, it is considered proof that the jump was a foul and the attempt is not measured.
See also 
- Plasticine, salt, and melting snow, sciencebase.com, accessed 5 March 2010
- espacenet citation of 1915 Harbutt patent
- "RHS Chelsea Flower Show 2009: Paradise in Plasticine". BBC One. BBC. Retrieved 2009-05-20.
- Elliott, Valerie (20 May 2009). "Top Gear plasticine garden takes 'gold' at RHS Chelsea Flower Show". The Times. Retrieved 2009-05-20.
- James May: Paradise in Plasticine
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