Platinum Blue Music Intelligence
Music Xray is a digital music company based in New York City. The company's official name is Platinum Blue Music Intelligence Inc but it began operating under the name Music Xray in July 2009.
The company bills itself as "a platform that enables musicians to interact directly with top music industry professionals" and "an enhanced A&R platform". The professionals on the site provide a range of paid services to artists from considering songs under payments, often more than ten dollars, for specific opportunities to offering song critiques and career coaching. Everyone can subscribe as a professional and start to give advice. Professionals are paid per response given, regardless content. Often it is a standard message generate by MusicXray software.
The firm uses statistical software to analyze musical compositions. According to an article in The New Yorker, the firm claims to be able to predict hit songs with eighty-percent accuracy. After analysis, the firm sometimes offers broad suggestions for improvement in a song. Music Xray was founded by Mike McCready, formerly of Polyphonic HMI of Barcelona, Spain and Tracie Reed formerly of Polyphonic HMI of Barcelona.
On June 5, 2010 the company launched a song to opportunity (S2O) matching system that uses advanced music analysis software to alert musicians when their songs contain the musical characteristics that an industry professional is seeking.
- Malcolm Gladwell, "The Formula", The New Yorker, October 16, 2006
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