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PlayNetwork, Inc.
Type Private
Industry Marketing and Entertainment Media
Founded Seattle, WA, United States (1996 (1996))
Headquarters Redmond, WA
Key people

Craig Hubbell, CEO
Darrell Champagne, COO

Sue Hoover, CFO
  • Retail Media
  • Digital Signage
  • Audio/Video
  • Licensed Music Distribution
  • Brand Development
  • Music Supervision
  • Original Video Production
  • Innovation
  • SiriusXM
  • Messaging
  • Advertising Networks
  • Systems Advantage
Employees 235

PlayNetwork, Inc. is a global provider of branded customer experiences for retail, restaurant, and hospitality environments. It provides creative strategy, original content and creative media, digital innovation and software development, audio/visual systems engineering and integration, in-store and on-hold messaging, advertising networks, and support to national and multinational brands.

PlayNetwork is backed by private investors Chartwell Capital, PlayNetwork Investors LLC, Joshua Green Corporation, Vintage SBIC and Vintage Capital Partners, Ascend Ventures II and Ascend Ventures Mgmt.


The company was founded by Kevin Robell in 1996. As a music programmer for the Tom Selleck-owned nightclub Black Orchid in Honululu, HI during the 80s, Kevin noticed the synergetic relationship between customers, music, and their environment; He went on to establish PlayNetwork in Seattle with brother Gordon Robell as a digital music provider for businesses.[1]

In 1996, Adam Brotman, who was a consultant to Kevin Robell, became CEO. Adam went on to become Starbucks’ Chief Digital Officer in 2009.[2]

In 1998, PlayNetwork began a partnership with Starbucks to provide digital music systems and service to over 1,800 retail locations in North America. By 2001, the company was providing services to more than 3,500 international locations.[3]

In 2003, PlayNetwork is named one of the Inc. 500 Fastest Growing Private Companies.[4]

In 2005, Executive Chairman of the Board, Lon Troxel is appointed as CEO. PlayNetwork acquires Crows Nest Entertainment (digital signage and advertising).[5] PlayNetwork is named one of the Deloitte Technology Fast 500.[6]

In 2009, PlayNetwork acquires custom in-store television network developer Channel M.[7]

In 2013, offices in London and Hong Kong open, enabling service to global brands locally.

International Expansion[edit]

PlayNetwork continues to expand internationally with the opening of office locations in London and Hong Kong, with an additional office in Santiago, Chile slated for 2014.


Corporate service footprint: 350+ brands. 85,000+ locations. 110+ countries. 100+ million people touched every day.

Brand Development

Brand discovery and connections planning
• Creative ideation and brand activation
• Campaign planning
• Branded content publishing
• Campaign planning

Music Supervision

• Global music supervision
• License and royalty management
• Audio Branding
• Artist promotions
• Synchronization rights


• Writing, directing and editing of original productions
• Global content licensing
• Animation and motion graphics
• 2D, 3D, compositing, rotoscoping

Digital Signage

• Program & Content Management
• Scheduling & Device Management
• System Installations


• NowPlaying–music discovery app
• BrandRadio–brand-centric streaming music
• Augmented Reality–interactive storytelling
• Custom Solution Development
• Music API
• Mobile & Social Engagement

Systems Advantage

• Systems Advantage–standards-based A/V
quality assurance program
• System Design & Architecture
• Integrated media solutions
• Project & Contractor Management
• Post-install Service & Support


• Voice talent
• On-hold messaging
• In-store messaging
• Voice over for Web Radio and video
• Online media management

Advertising Networks

• Hyper-targeted advertising campaigns
• Custom advertising networks
• Revenue share


Authorized service provider of SiriusXM
Music for Business Satellite & Internet Radio

See also[edit]

Ambient Music
Sound Branding
Background Music
Digital Signage
Overhead Music
In-Store Music
Audio Branding


Mood Media
Retail Radio

External links[edit]