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Playfire logo.png
Type Social Networking
Founded London, UK.
Headquarters London, United Kingdom
Area served Worldwide
Founder(s) Kieran O'Neill, Seb Hayes, Ben Phillips
Key people Kieran O'Neill (Co-Founder & CEO)
Seb Hayes (Co-Founder & COO)
Ben Phillips (Co-Founder & CTO)
Industry Social networking service, Video Games
Registration Required
Users Over 1 million (February 2012)[1]
Available in English
Launched 2007
Current status Active

Playfire is a social gaming networking website targeted towards video gamers players. The company was founded in December 2007 by Kieran O'Neill, Seb Hayes & Ben Phillips and Playfire was first launched into beta in March 2008. It currently has more than 1 million users[2] and more than 50,000 game titles on numerous different platforms.


Before creating Playfire, two of the Playfire founders had started and ran a PlayStation 3 focused news and forums website called PlayStation Universe. The idea for Playfire came from observing how gamers included information about themselves such as their PSN ID, recently played games and other things in their signatures below each forum post.

The company was set up in December 2007, and Playfire went into private beta in March 2008, with a public beta following in June 2008. They were the first website to release a PlayStation gamercard which attracted a large number of gamers to the service.[3] The site iterated through a number of features, and introduced automatic tracking of Xbox 360, PlayStation 3 and PC gameplay in March 2011.[4]

In September 2011 Playfire partnered with GameSpot to bring your Playfire profile to GameSpot through an API partnership.[5]

On July 9, 2012, Playfire announced a merge with Green Man Gaming, while also remaining independent.[6]


Playfire has raised $3.1M in funding to date from investors which include Niklas Zennström (the founder of Skype), Michael Birch (the founder of Bebo), Chris Deering (the former Chairman of SCE), William Reeve (the founder of LOVEFiLM) and others.[7]

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