Playful Kiss

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This article is about the Korean television series. For the Japanese manga, see Itazura na Kiss. For the Taiwanese television series, see It Started With a Kiss (TV series). For the Taiwanese television series sequel, see They Kiss Again (TV series).
Playful Kiss
PlayfulKissPoster.jpg
Promotional poster for Playful Kiss
Also known as Mischievous Kiss
Naughty Kiss
Genre Romance
Comedy
Created by Tada Kaoru (manga)
Written by Go Eun-nim
Directed by Hwang In-roi
Kim Do-hyung
Starring Jung So-min
Kim Hyun-joong
Lee Tae-sung
Lee Si-young
Country of origin South Korea
Original language(s) Korean
No. of episodes 16
7 (YouTube Special Edition)
Production
Executive producer(s) Han Hee
Producer(s) Song Byung-joon
Location(s) Korea
Running time Wednesdays and Thursdays at 21:55 (KST)
Broadcast
Original channel Munhwa Broadcasting Corporation
Original run 1 September 2010 (2010-09-01) – 21 October 2010 (2010-10-21)
Chronology
Preceded by Road No. 1
Followed by Home Sweet Home
Related shows It Started With a Kiss
Mischievous Kiss: Love in Tokyo
External links
Website
Korean name
Hangul 장난스런 키스
Revised Romanization Jangnanseureon Kiseu
McCune–Reischauer Changnansŭrŏn K‘isŭ

Playful Kiss (Hangul: 장난스런 키스; RR: Jangnanseureon Kiseu; also known as Mischievous Kiss or Naughty Kiss) is a 2010 South Korean romantic-comedy television series, starring Jung So-min and Kim Hyun-joong.[1][2][3] It aired on MBC from September 1 to October 21, 2010 on Wednesdays and Thursdays at 21:55 for 16 episodes.

It is based on the Japanese manga Itazura Na Kiss written by Tada Kaoru. The Korean series is the third television adaptation of the manga following the Taiwanese It Started With a Kiss in 2005, and its sequel They Kiss Again in 2007.[4] Though Playful Kiss received low ratings in South Korea in the five to seven percent range, it was sold to 12 countries in Asia where it developed a strong cult following, having been streamed 70 million times on Viki and earning US$400,000 in ad revenue through online streaming.[5][6][7] Due to its international popularity, a short special edition was aired on YouTube after the series finale.[8]

Plot[edit]

A clumsy high school girl named Oh Ha-ni (Jung So-min) who is at the bottom of her class has had a crush on a popular and genius male student, Baek Seung-jo (Kim Hyun-joong) ever since she laid eyes on him on the first day of high school. Ha-ni decides to confess through a letter, but is rejected rudely by Seung-jo, who tells her that he hates stupid girls and returns the letter having corrected all of her grammatical and spelling mistakes and giving her a D-.

Fate intervenes when an earthquake ruins Ha-ni's family's newly built home. While the house gets rebuilt, Ha-ni and her father are invited to stay at the home of her dad Oh Ki-dong's (Kang Nam-gil) childhood friend, who happens to be Seung-jo's father Baek Soo-chang (Oh Kyung-soo). Ha-ni's feelings for Seung-jo are rekindled, and she is more than determined to impress him. Seung-jo remains insensitive to her feelings and finds her a complete nuisance. However, Seung-jo's matchmaker mom, Hwang Geum-hee (Jung Hye-young) helps Ha-ni a lot and becomes determined to get the two together.

During her time with Seung-jo and his family, Ha Ni blackmails Seung-jo into tutoring her to become part of the top fifty ranked students in their high school. Seung-jo reluctantly agrees and over the weeks as they tutor together, Ha Ni's feelings grow continually stronger for Seung-jo, and his feelings for her also strengthen though he does not show it and is still very confused by them. When the results of the ranking come out, Ha Ni is so proud of Seung-jo's expected #1 that she doesn't notice her own score, and when Seung-jo tells her to look at her placing she is shocked by finding she ranked #50. Their high school year is filled with heartbreak, confusion, anger and Ha Ni's unrequited love, and slowly Seung-jo comes to like Ha Ni and finds her company very enjoyable. After several dramatic events involving Ha Ni, Seung-jo realises that when Ha Ni says she will forget him and no longer likes him in front of the senior year, he panics a little and strings her along by kissing her on their graduation night to keep her interested, though she secretly still is and announces that he decided to attend the same University as Ha Ni.

Seung-jo and Ha-ni soon graduate high school and go to university. There, Seung-jo meets Yoon Hae-ra (Lee Si-young), the female Baek Seung-jo. While Ha-ni's classmate Bong Joon-gu (Lee Tae-sung) still has, despite many incidents that have continuously broke his heart, feelings for Ha-ni. However, Seung-jo is still the one Ha-ni likes, despite the fact that he is always with Hae-ra and said that he lives for teasing her. Hae-ra falls in love with Seung-jo and they begin working together at a restaurant, which makes Ha-ni jealous.

Ha-ni's feelings continue to grow just as the friendship between Seung-jo and Hae-ra does too. When Seung-jo's father becomes hospitalized, Seung-jo takes over his father's gaming company temporarily. He is introduced to the investor's granddaughter at an arranged marriage meeting, who turns out to be none other than Hae-ra. With everything going on, it seems impossible for Seung-jo to like Ha-ni. Joon-gu also doesn't give up on trying to win Ha-ni's heart, and one day, he takes his crush one step further by proposing to Ha-ni. Afterwards, Ha-ni walks back to her father's noodle shop in the rain to find Seung-jo standing there with an umbrella, waiting for her. Seung-jo claims to be curious about her answer for Joon-gu, knowing that he had proposed, but Ha-ni refuses to tell him. This leads to an argument between the two, causing Ha-ni to have an outburst, which is interrupted when Seung-jo suddenly kisses her.

Sueng-jo announces to all family members that he and Ha-ni will get married once they get graduated. Everyone especially Sueng-jo's mother gets over excited and dances in joy. Everything went smoothly then between Sueng-jo and Ha-ni. Bong Joon-gu gets a heart break. Sueng-jo tells his decision to Hae-ra, she pretends to be happy with his decision and tells him that she is happy that finally Sueng-jo is able to know what he actually wants. Hae-ra plays tennis for more than four hours in frustration while Kyung-Soo(Choi Sung-Gook) waits till she finishes. Sueng-jo's mother soon announces their marriage date which would be within one week. Soon they get married.

During their honeymoon, they encounter another couple. The woman flirts with Seung-jo in front of Ha-ni and fakes an injury so that he will inspect her (Seung-jo mentioned that he is studying medicine). Ha-ni gets jealous, and she and Seung-jo argue. After Ha-ni leaves the room, the woman tries to get Seung-jo into bed, but her male companion returns and tells them that Ha-ni had left the hotel. Then Seung-jo realizes that the woman was faking and goes to find Ha-ni.

Chris, a British-Korean girl, enters their lives. She speaks Korean fluently and has a crush on Joon-gu. But Joon-gu says he only has room for Ha-ni in his heart; it is later revealed he was in denial, and has begun to have feelings for Chris.

Ha-ni tries to switch her major to nursing to be closer to Seung-jo, but her grades aren't good enough. On her way to a date with Seung-jo on Christmas Eve, she witnesses an accident. Despite the risk of arrest if it's done incorrectly, Ha-ni successfully performs CPR on the person and accompanies her to the hospital. It makes her late for their date, but finds Seung-jo waiting for her. Meanwhile, Min-ah becomes a famous cartoon artist, and Joo-ri becomes friends with a guy newly discharged from the military who comes to her salon everyday for a trim. The finale ends with Ha-ni and Seung-jo making out in the company car.

Cast[edit]

Main characters[edit]

Oh Ha-ni is a not so bright girl and is the bottom of her class. She has a crush on Baek Seung-jo, the smartest and handsomest boy in the whole school. One day, Ha-ni decided to write a love letter for Seung-jo but Seung-jo rejected her through correcting the grammars of her letter. Fate happens when an earthquake strikes Ha-ni's newly built home and they are invited to his father's friend house, who turns out to be Seung-jo's house. Ha-ni developed her relationship with Seung-jo as he slowly falls for her. She later marries Seung-jo and decides to be nurse to be fit as Seung Jo's wife.
Baek Seung-jo is the smartest and the most handsome guy in the school. He is rumored to have an IQ of 200, but has a cold attitude. When he rejected Ha-ni on her love letter, his reason is because he hates stupid girls. When Ha-ni and her father moves in with his family, he still continues his cold attitude on her but slowly falls for her. As seen when he secretly kissed Ha-ni in the pension while she was sleeping. He later marries Ha-ni, then decided to be a doctor, not to inherit his father's gaming company.
Bong Joon-gu has been in-love with Oh Ha-ni since his first year of High School, he is in-love with Ha-ni so much that he follows her everywhere and didn't give up on her until Seung-jo says that he's marrying Ha-ni. He later meets a girl named Chris who has a crush on him, they started to date as shown in the ending of the series.
She is considered as Baek Seung-jo's female equivalent by many. She is smart, good-looking and good at tennis like Seung-jo. She takes an interest on him when they went on college, but decides to give up when Seung-jo and Ha-ni got married. She later shows interest for Kwang Kyung-soo, the tennis club's vice-president.

Baek and Oh families[edit]

  • Jung Hye-young as Hwang Geum-hee, Seung-jo's mother
  • Oh Kyung-soo as Baek Soo-chang, Seung-jo's father
  • Choi Won-hong as Baek Eun-jo, Seung-jo's brother
  • Kang Nam-gil as Oh Ki-dong, Ha-ni's father

Tennis club[edit]

  • Choi Sung-gook as Kwang Kyung-soo
  • Yoon Bo-hyun as Tennis team captain

Extended cast[edit]

  • Hong Yoon-hwa as Jung Joo-ri, Ha-ni's friend
  • Yoon Seung-ah as Dokgo Min-ah, Ha-ni's friend
  • Choi Sung-joon as Kim Gi-tae
  • Jang Ah-young as Hong Jang-mi
  • Bye Bye Sea as Bong Joon-gu's followers
  • Hwang Hyo-eun as Song Kang-yi, Ha-ni's homeroom teacher
  • Song Yong-shik as Song Ji-oh
  • Moon Hoe-won as Head Teacher Hwang
  • Abigail Alderete as Chris

Reception[edit]

Ratings[edit]

Episode # Original broadcast date Average audience share
TNmS Ratings[9] AGB Nielsen[10]
Nationwide Seoul National Capital Area Nationwide
1 1 September 2010 3.5% 3.8% 3.5%
2 2 September 2010 3.6% 8.6% 3.7%
3 8 September 2010 3.5% 8.0% 3.5%
4 9 September 2010 3.2% 8.5% 3.4%
5 15 September 2010 3.0% 7.6% 3.0%
6 16 September 2010 3.0% 8.0% 2.8%
7 22 September 2010 5.8% 7.0% 6.3%
8 23 September 2010 6.0% 9.0% 5.8%
9 29 September 2010 4.0% 7.8% 4.5%
10 30 September 2010 8.2% 8.8% 7.5%
11 6 October 2010 5.4% 6.9% 5.6%
12 7 October 2010 4.9% 6.3% 5.7%
13 13 October 2010 5.9% 6.5% 6.0%
14 14 October 2010 6.4% 7.3% 5.6%
15 20 October 2010 6.0% 7.0% 6.1%
16 21 October 2010 6.0% 7.1% 5.9%
Average 4.9% 7.3% 4.9%

Awards and nominations[edit]

Year Award Category Recipient Result
2010
Korean Culture and Entertainment Awards
Best New Actress for TV Jung So-min Won
MBC Drama Awards
Popularity Award Kim Hyun-joong Won
Best New Actor Lee Tae-sung Won
Best New Actress Jung So-min Nominated
Excellence Award, Actor Kim Hyun-joong Nominated

Soundtrack[edit]

Epilogue[edit]

To show Ha-ni and Seung-jo's married life, Playful Kiss: Special Edition was released on YouTube beginning November 2, 2010.[11][12] The seven 10-minute webisodes were subtitled in English, Japanese, Chinese, and Spanish, among others. The online series was popular, with the first episode initially receiving over 1,000,000 hits in the first two days, and over 19,000,000 hits (and counting) for the entire 7 episodes.[8] Kim Hyun-joong was later interviewed by Anna Coren on CNN's TalkAsia in which he discussed the significance of YouTube in spreading awareness about Korean culture.

Theatrical version[edit]

On October 19, 2012 it was announced that the drama would be edited down into a film version. This theatrical edition was released exclusively in Japan on a limited run to selected theaters in Tokyo and Osaka in December 2012. It was screened with the original Korean dialogue with subtitles in Japanese.[13] Afterwards, a DVD of the theatrical edition was also released in Japan.[14]

International broadcast[edit]

In Taiwan, it aired on Joong-cheon TV beginning December 2010, where it was the highest-rated program in its timeslot.[15]

In Singapore, it aired on StarHub TV Channel 825 on Saturdays at 10:30 p.m. beginning April 16, 2011.[16]

In Japan, it aired in May 2011 on Fuji TV's Hallyuα channel and Japanese cable channel DATV. Kim Hyun-joong and Jung So-min held a promotional event on May 3, 2011 which was attended by 6,000 fans; part of the proceeds were donated to victims of the March 11 earthquake.[17][18][19]

In the Philippines, it aired on GMA Network in an afternoon timeslot on Mondays through Fridays from May 30 to July 15, 2011.[20][21][22][23][24]

In the Middle East, it aired on MBC 4 dubbed as al koubla al mo'zia, beginning January 19, 2014 from Sundays to Thursdays at 4:00 p.m., with reruns at 11:00 p.m.

References[edit]

  1. ^ Kang, Myoung-seok (27 August 2010). "TV series Naughty Kiss press conference - Part 1". 10Asia. Retrieved 2012-11-21. 
  2. ^ Kang, Myoung-seok (27 August 2010). "TV series Naughty Kiss press conference - Part 2". 10Asia. Retrieved 2012-11-21. 
  3. ^ Oh, Jean (29 August 2010). "Kim Hyun-joong eager to prove worth as actor". The Korea Herald. Retrieved 2013-07-08. 
  4. ^ Han, Sang-hee (30 August 2010). "Will Naughty Kiss create magic?". The Korea Times. Retrieved 2012-11-21. 
  5. ^ Kim, Jessica (15 September 2010). "Kim Hyun-joong series Naughty Kiss sold to 12 countries". 10Asia. Retrieved 2012-11-21. 
  6. ^ Hong, Lucia (1 November 2010). "Korean drama Naughty Kiss sold to 11 Asian countries". 10Asia. Retrieved 2012-11-21. 
  7. ^ Frankel, David (12 April 2012). "How Korean TV drama Playful Kiss flopped locally but hit globally". GigaOM. Retrieved 2014-07-11. 
  8. ^ a b Hong, Lucia (4 November 2010). "YouTube version of Kim Hyun-joong Naughty Kiss a big hit". 10Asia. Retrieved 2012-11-21. 
  9. ^ "TNMS Daily Ratings: this links to current day-select the date from drop down menu". TNMS Ratings (in Korean). Retrieved 2010-09-01. 
  10. ^ "AGB Daily Ratings: this links to current day-select the date from drop down menu". AGB Nielsen Media Research (in Korean). Retrieved 2010-09-01. 
  11. ^ Kim, Jessica (15 September 2010). "YouTube version of Naughty Kiss to air starting Nov". 10Asia. Retrieved 2012-11-21. 
  12. ^ Kim, Jessica (2 November 2010). "Kim Hyun-joong to show "deeper affection" to Jung So-min". 10Asia. Retrieved 2012-11-21. 
  13. ^ http://navicon.jp/news/16186/
  14. ^ http://datv.jp/shopping/user_data/packages/default/itakissdvd.html
  15. ^ "Kim Hyun-joong appeals to Asia". Hancinema. 9 February 2011. Retrieved 2014-03-13. 
  16. ^ "More K entertainment on StarHub TV". Seoul Rhythms. 6 April 2011. Retrieved 2014-03-13. 
  17. ^ http://datv.jp/p000223/
  18. ^ Kim, Heidi (3 May 2011). "Kim Hyun-joong participates in Naughty Kiss event in Japan". 10Asia. Retrieved 2014-03-13. 
  19. ^ Kim, Heidi (4 May 2011). "Kim Hyun-joong meet with fans in Japan for Naughty Kiss". 10Asia. Retrieved 2014-03-13. 
  20. ^ "Youtube sensation Playful Kiss comes to TV on GMA-7". GMA News Online. 31 May 2011. Retrieved 2014-07-11. 
  21. ^ "Playful Kiss airs on GMA". The Philippine Star. 5 June 2011. Retrieved 2014-03-13. 
  22. ^ Deen, Catherine (25 May 2011). "Playful Kiss to air on local TV". Yahoo!. Retrieved 2014-03-13. 
  23. ^ "Afternoon Koreanovela, Playful Kiss ends this Friday". GMA News Online. 14 July 2011. Retrieved 2014-07-11. 
  24. ^ Deen, Catherine (15 July 2011). "Fueling your Playful Kiss addiction". Yahoo!. Retrieved 2014-07-11. 

External links[edit]