Playskool

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Playskool Inc.
Type Subsidiary
Founded 1928
Headquarters Pawtucket, Rhode Island
Parent Hasbro
Website http://www.playskool.com

Playskool is a toy brand owned by Hasbro. The toys are intended for children and babies who are up to five years old.

Playskool brands include:

Hasbro sold the digital gaming rights various properties (including My Little Pony, Magic: The Gathering, Tonka, Playskool, and Transformers) to Infogrames for USD$100 million in 2000, buying back the rights for USD$65 million in June 2005.[1] In 1990,Playskool teamed up with Kolcraft to produce the first Playskool baby supplies, such as the first crib, the Playskool Travel Lite Crib, released in the same year.

[edit] Slogans

  • Feeling good about the Playskool years (1985-1992)
  • What will they think of next? (1992-1997)
  • Wanna play with us? (1997-1999)
  • Come and Discover (2000-2001)
  • Here I Come World (2001-2002)
  • Playskool Plays Kool (2002-2004)
  • Let's Play! (2004-2007)
  • believe in PLAY (2007-present)

[edit] References

  1. ^ "Hasbro requires digital gaming rights Infogames for $65 million", Hasbro press release, 9 June 2005.

[edit] External links

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