Pleasure Island Family Theme Park

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Pleasure Island Family Theme Park
Pleasure island logo.jpg
The logo for the 2008 season
Slogan Previous: "Discover the Magic"
"Don't you wish you were here?"
Current: "Find yourself in a world of adventure"
Location Cleethorpes, North-East Lincolnshire, England
Coordinates 53°32′36.26″N 0°00′29.48″W / 53.5434056°N 0.0081889°W / 53.5434056; -0.0081889Coordinates: 53°32′36.26″N 0°00′29.48″W / 53.5434056°N 0.0081889°W / 53.5434056; -0.0081889
Owner DewarSavile Enterprises Limited (Melanie Wood)
General Manager Neil Ireland
Opened 27 May 1993
Operating season 13 April to 30 October
Total 46/47 attractions
Roller coasters 3
Water rides 2
Previously owned by Flamingo Land Ltd

Pleasure Island Family Theme Park is a Theme Park in Cleethorpes, North East Lincolnshire, England. It is commonly known as Pleasure Island. The park opened on 27 May 1993 and was originally a subsidiary of Flamingo Land Ltd. Pleasure Island became independent of Flamingo Land in May 2010 and is now owned and operated by DewarSavile Enterprises Ltd.

Boomerang - Manufactured by Vekoma, this is a steel roller coaster built to the standard Boomerang model.
Alakazam - Manufactured by HUSS Park Attractions, this is a Fly-Away variation of the Enterprise ride.
Pendulus - Manufactured by HUSS, this is the only park model of the Frisbee ride in the UK
Hydro Max - Manufactured by Fabbri Group, this is a standard model Booster ride


Pleasure Island Family Theme Park stands on the site of the former Cleethorpes Zoo. Owned and operated by Associated Pleasure Parks, the zoo had such attractions as seals, penguins, raccoons, pelicans, chimpanzees, a whale, African elephant, tiger and an orangutan.[1][2] The zoo subsequently closed in 1977. The site was sold to Pleasureworld, a division of RKF Entertainment, who announced that a new theme park would be built, as a sister park to the Pleasurewood Hills park near Lowestoft and bearing the same name. Construction began on the new theme park in the 1980s.

RKF Entertainment went into receivership during the early 1990s and construction of the park was halted. The site was sold to Robert Gibb, the managing director of Flamingo Land in Malton, North Yorkshire. When the opportunity to purchase the Cleethorpes site became available, Gibb decided to continue with the redevelopment of the site as a theme park, which became today's Pleasure Island. Construction of the park was completed by Gibb in 1992 and Pleasure Island Family Theme Park was opened on 27 May 1993. Robert Gibb's son, Gordon Gibb, later became the chief executive of the company and directly runs Flamingo Land, while his sister Vicky Gibb, and subsequently other sister Melanie Wood (formerly Gibb), took the responsibility for the management of Pleasure Island.

In 2010, Melanie Wood, completed her desire to take ownership of the park, separate from the family company.[3] Pleasure Island is now operated by Dewarsavile Enterprises Ltd, directed by Mrs Wood. This marked the end of Pleasure Island and Flamingo Land's association and the two parks are now independent of each other.

In 2013, the farm and petting zoo including tractor ride is going to be added replacing electric monorail.

It was as a result of the most recent ownership transfer that on 14 April 2010, the Grimsby Telegraph website broke news that the park had closed. Staff had turned up for work and were given letters informing them of termination to their employment. Visitors were turned away at the gate.[4] Later stories suggested that the closure was caused by a breakdown in negotiations about the park's ownership. Previously a sister park of Flamingo Land, negotiations were taking place to separate the two parks, with current managing director of Pleasure Island Melanie Wood taking control of the park.

The speculation about the park's future caused a great deal of concern amongst local businesses, staff and visitors, that the attraction was to close permanently.[5]


Pleasure Island Family Theme Park reopened under its new ownership on 1 May 2010 at 10:30 am. The McCormacks Family Bar Reopened 30 April at 7 pm.


The theme park is split into 6 areas:

  • Africa – themed around Africa and is the largest area of Pleasure island and holds one white knuckle ride
  • Kiddies Kingdom – rides for especially young children
  • Morocco – themed around the country of Morocco, with three white knuckle rides: the Alakazam, Hydromax and the Hyper Blaster
  • Old England – themed around England, it contains the park entrance, and is the smallest area of Pleasure Island
  • Spain – themed around Spain, and nearly as small as Old England, it provides attractions other than rides although it has one ride
  • White Knuckle Valley – three white knuckle rides: the Boomerang (a Vekoma Boomerang rollercoaster), the Pendulus and the Terror Rack

Height restrictions[edit]

The minimum heights are colour-coded as follows:

Height (Meters) Height (Colour)
1.4 Red
1.3 Purple
1.2 Blue **
1.2 Green
1.1 Yellow
Children Only Pink
Anyone White


Roller Coasters[edit]

Roller Coaster Height Year Description
Boomerang, Pleasure Island Purple 1993 A standard Vekoma Boomerang taken forward and back through a Vertical Loop and a Cobra Roll.
Mini Mine Train Yellow 1993 A standar vekoma mine train completes the circuit twice through drops and helixs
GoGator White 1993 A mini coaster themed around Dragons.

Thrill Rides[edit]

Ride Height Year Description
Alakazam, Pleasure Island Purple 2002 A HUSS Flyaway variant of Enterprise
Hydromax, Pleasure Island Purple 2006 A Spin Doctor Ride (Booster) Possibly one of Blackpools two spin doctors moved in 2005.
Hyperblaster,Pleasure Island Red 2000 A S&S Shot Tower at 90 ft
Obliterator Red 2008 Moved From Flamingo Land formally known as Circulator. An Evolution Model.
Pendulus, Pleasure Island Red 2003 A HUSS Frisbee Ride themed around a clock
Terror Rack Red 1998 A Faribi version of A HUSS Top spin ride overall lasts longer and is 'up-side-down' longer that other rides like Ripsaw, Alton Towers

Family Rides[edit]

Ride Height
Furry Friends and Tractor Ride White
Flying Chairs Yellow
Shreiksville 7+
Century 2000 Green
Galleon Blue
Dodgems Red
Whirly Twirly Walzers Yellow
Paratrooper Yellow
Carousel Yellow
Electric Monerail Green
Astra Slide Yellow
Razzle Dazzle Green
Lake Boats Green

Kiddie Ride[edit]

Ride Height
Tommy Tinkaboo Boat Ride Pink
Frog Hopper Pink
Mini Dodgems -
Kiddies Cave -
Kiddies Roundabouts White- Yellow

Water Rides[edit]

Ride Height
Falls of Fear Blue
Aquasphere White

Former Rides[edit]

  • Condor – a HUSS Condor Stood on the site of Kiddies Cove, before being sold at auction
  • 1001 Nights – replaced by The Galleon
  • Dream Boat – stood where the Hydro Max is now
  • Big Splash – a unique water ride replaced by The Falls of Fear
  • Crazy Loop – a Pinfari Double-Looping Roller Coaster that also previously operated at Flamingo Land under the same name. It is now located in Brean Leisure Park as 'Shockwave'
  • 4 Man Bob – a small Schwarzkopf Bobsleigh Roller Coaster which was replaced by 'Crazy Loop'
  • Pony Rodeo – a small monorail like rollercoaster themed around riding a horse


  • Masai Warriors Show – introduced during ownership by Flamingo Land as a copy of their ';Bongo Warriors Show' (Africa)
  • Bird Show – parrots, barn owls and red legged seriema performing tricks (Spain)
  • Sea Lion Show – sea lions performing tricks (Morocco)
  • Tommy Tinkaboo Musical Extravaganza (Morocco)
  • The Basil Brush Laughter Show (Africa)
  • High School Summer – set as the movie 'High School Musical 1 + 2 (Morocco)

Restaurants and eateries[edit]

  • Food Court (Spain)
  • McCormack's Family Bar – a family themed restaurant and bar selling traditional British pub meals (Old England)
  • Lakeside – drinks and snack sales
  • Tommy's Kiosk and Cafe – drinks and snack sales
  • Fatimas Fish & Chips – fish and chip shop.
  • Sinbads Ice Cream Parlour – iced cream and drinks sales
  • Carousel – snack bar in the Carousel building.


  • Tinkaboo Sweet Shop (Spain)
  • Gift Shop (Old England)
  • Shrieksville Shop of Horrors (Africa)


  • Ali Baba's Arcade – arcade with toilets next to the Gravitron and Spain area (Morocco)
  • Kiddies' Cove – children's play area with swings and benches, next to the Seal Show and Century 2000


External links[edit]

Media related to Pleasure Island Family Theme Park at Wikimedia Commons