Jakks Pacific

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Jakks Pacific, Inc.
Type Public
Industry Consumer products
Founded 1995
Headquarters Malibu, California
Key people Stephen Berman (Co-Founder, President and Chief Executive Officer)
Joel Bennett (Chief Financial Officer and Executive Vice President)
Revenue Increase $804.3 million USD (2010)[1]
Website www.jakks.com

Jakks Pacific, Inc. is an American company that designs and markets toys and consumer products, with a range of products that feature numerous children's toy licenses. The company is named after its founder, Jack Friedman, who also presided over the company until his death in May 2010.

Jakks’ product line includes action figures, electronics, dolls, dress-up, role play, Halloween costumes, kids furniture, vehicles, plush, art activity kits, seasonal products, infant/preschool, construction toys, and pet toys sold under various proprietary brands including Jakks Pacific, Creative Designs International, Road Champions, Funnoodle, Go Fly a Kite, Jakks Pets, EyeClops, Plug It In & Play TV Games, Girl Gourmet, Kids Only!, Tollytots and Disguise. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney, Warner Bros., Nickelodeon, Star Wars, Hello Kitty, Ultimate Fighting Championship, Total Nonstop Action Wrestling, Graco, Cabbage Patch Kids, Nintendo and formerly Pokémon and World Wrestling Entertainment.


Jakks Pacific, Inc. is a toy and consumer products company that, since 1995, has been designing, developing, producing and marketing toys, leisure products and writing instruments for children and adults around the world. The company has become a top four U.S. player in the toys and leisure products sector through product development, licensing agreements and strategic acquisitions.

1995 - Founded
1997 - Acquired Remco, Child Guidance, Road Champions
1999 - Acquired Berk, Flying Colors
2000 - Acquired Pentech
2002 - Acquired Toymax, Go Fly A Kite, Funnoodle
2003 - Acquired Color Workshop, Trendmasters
2004 - Acquired Play Along Toys
2005 - Acquired Pet Pal Corp.
2006 - Acquired Creative Designs International
2008 - Acquired Kids Only Toys, Tollytots, Disguise

In 2012 Jakks Pacific announced the successful negotiation of licences for The Dark Knight Rises and The Amazing Spider-Man, promoting new toy ranges at the New York and other International Toy Fairs.


Plug It In & Play TV Games[edit]

Plug It In & Play TV Games interactive products are a series of plug-n-play game devices produced by Jakks Pacific. When connected to a television set, the user is able to play a pre-defined selection of video games. Some models are collections of ports of games by companies such as Atari and Namco, while others are collections of original games. Some versions facilitate the addition of games, via proprietary GameKey expansion cards, and/or include wireless features.

List of TV Games by Jakks Pacific[edit]

  • 1 vs 100
  • Activision
  • Are You Smarter Than A 5th Grader?
  • Atari series
  • Avatar: The Last Airbender
  • The Batman
  • Big Buck Hunter Pro
  • Big Buck Safari
  • Blue's Room
  • Capcom
  • Deal or No Deal
  • Disney series
  • Dora the Explorer series
  • Dragon Ball Z
  • Spider-Man series
  • SpongeBob SquarePants series
  • Star Wars series
  • Superman
  • Super Silly Makeover
  • Tele-Doodle
  • Thomas The Tank Engine
  • Triple Header Sports
  • Toy Story series
  • Ultimotion series
  • The Walking Dead Zombie Hunter
  • Wall-E
  • Wheel of Fortune series
  • World Poker Tour
  • WWE
  • Namco series

Visual electronics[edit]

  • EyeClops - A 200X magnifying device that plugs into a TV.
  • EyeClops Multi-Zoom - An EyeClops with 100X, 200X, and 400X magnification.
  • EyeClops Night Vision - An infrared night vision device, in head-mounted and neck-strapped models.
  • BioniCAM - A portable version of the EyeClops with an LCD screen, and the ability to save pictures and videos to a USB storage device.

Handheld games[edit]

  • vMigo - A handheld virtual pet game, which can be docked into a TV adapter.
  • BioBytes - A handheld game, where the player uses their animal to attack the computer's, or a friend's (wirelessly).
  • Telestory

Toy vehicles[edit]

Infant and toddler toys[edit]

Girls' activities[edit]

Boys' activities[edit]

Stationery products[edit]



Action figures[edit]

Licensed brands[edit]

Brands licensed to JAKKS Pacific for toy production include:

Former brands licensed to JAKKS Pacific for toy production include:


On Feb 22, 2005, JAKKS Pacific was instructed to restate the financial statements for fiscal year 2003 to account for the acquisition of Toymax, Trendmasters and P&M Products.[2]


  1. ^ "Jakks Pacific Official Website". 
  2. ^ "JAKKS Pacific Reports Preliminary Fourth Quarter and Year-End Results for 2004". 

External links[edit]

See also[edit]