Pobjeda issue on 6 June 2006
|Owner(s)||Government of Montenegro (76.7%)
small shareholders 23.3%
|Editor||Vesna Šofranac (acting)|
Bulevar Revolucije 11,
Pobjeda (Montenegrin Cyrillic: Пoбjeдa, English: The Victory) (MNSE: NIPO) is a Montenegrin newspaper. Having been published for 66 years, it is the oldest Montenegrin newspaper still in circulation. It is the oldest Montenegrin active media, too.
Until September 1997 it was the only daily newspaper printed in Montenegro. Following several unsuccessful privatization attempts, it is the only daily newspaper in Montenegro that is state-owned.
History of Pobjeda
The first issue of Pobjeda was published on 24 October 1944 in Nikšić as a part of the National liberation front of Montenegro (Narodnooslobodilački front Crne Gore). Three more issues came out before Pobjeda began to be published in Cetinje. That city was Pobjeda's home until 1954, when it moved to Podgorica.
Pobjeda was a bi-weekly and weekly newspaper until 1 January 1975 when it switched to daily frequency. The chabge happened at the period when headquarters of Pobjeda moved from old location (Graphic institute building, at the Ribnica river coast) to the new building, in the new city quarter (Bulevar Revolucije 11).
For many decades, in time of SFR Yugoslavia, Pobjeda has been sold on the newsstands in Belgrade, Zagreb, Sarajevo, Split and other biggest cities in Bosnia and Herzegovina, Croatia, Macedonia, Serbia and Slovenia. In the same tame, many newsstands in Montenegro were owned by Pobjeda.
After the breakup of Yugoslavia, copies of Pobjeda were sold in Montenegro and Serbia.
Newspaper owns publishing label, which books and publications were awarded at many prestigious events.
In November 2007, Montenegrin government announced its intention to sell 51% of its stake in Pobjeda (thus keeping the remaining 25.7% for itself "in order to be able to influence strategic decision of the new owner") and opened a tender for qualifying offers to do so. By the tender's closing on March 4, 2008 no offers came in. In early May 2008, the government announced that it will open another tender by the end of May 2008. It also let it be known on the same occasion that in order to make the entity more appealing to potential buyers, it's considering writing-off Pobjeda's €2.2 million debt to the State through personal income taxes and contributions.
Views espoused through Pobjeda are aligned with policies of Montenegrin government. On October 4, 2009, Srđan Kusovac was named as the newspaper's new editor-in-chief. On the even of the 4th anniversary of the successful independence referendum, and Kusovac's initiative, Pobjeda was on 21 May 2010 for the first time printed in Latin script, after 66 years of being printed in Cyrillic. Kusovac had noted that it was decided upon after a poll had shown that most of its readers chose Latin over Cyrillic as their primary writing script and in order to make it more compatible to the internet and mobile versions of the website, which are in Latin, as well as make it easier for foreigners who seldom learn the Cyrillic script and rely on the widely-spread Latin. The redesigning of the paper presents a change which is somewhat controversial in nature.
Arena is a Podgorica-based sports daily, published by Pobjeda. Its first and today the only one sports daily newspapers in Montenegro.
Each day, half of its pages are devoted to football (National team of Montenegro, Montenegrin League and international leagues), whereas the rest deal with, in order of importance, basketball, volleyball, waterpolo, handball etc.
The first issue of daily Arena was printed in 1 January 2007. Before that, since 2005 Arena was a weekly newspaper.
Magazin is the newest Pobjeda's daily publication. The first issue of Magazin was printed in February 2010.
- WAZ can submit offer for Pobjeda today, SEEbiz, March 4, 2008
- New tender for Pobjeda by end-May, SEEbiz, May 7, 2008
- Pobjeda loses EUR 3.75mn over 2007, SEEbiz, June 30, 2008
- Srđan Kusovac odgovorni urednik Pobjede, SEEbiz.eu, October 4, 2009
- Đukanović zaokružio upravljačku strukturu “Pobjede”, Daily News Montenegro, October 4, 2009
- Pobjeda latinicom! Pragmatizam ili jeres?
1Montenegrin is in the process of standardization, historically and nominally considered only a dialect of Serbian, inteligible with other Serbo-Croatian languages