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Edward "Poch" Juinio (born May 23, 1973) is a former Filipino Professional basketball player of the Philippine Basketball Association.
The former 6'5" standout of the UP Fighting Maroons was drafted 5th overall by the Alaska Milkmen in 1994. He had a decent beginning in his career but his moment came in 1996 when was awarded as the Most Improved Player of the Season. He was a key part of the 1996 Grand Slam Team of the Milkmen. In 2000, he was named as the Finals MVP of the 2000 PBA All-Filipino Cup. From 2001 to 2006, he played for the Pop Cola Panthers, Coca-Cola Tigers and the Talk 'N Text Phone Pals before returning to Alaska in the 2006-07 PBA season where we won another championship in 2007. He retired after the 2007-08 Season.