|Developer(s)||Read it Later, Inc.|
|Platform||OS X, Windows, iOS, Android, Windows Phone, BlackBerry, Kindle Fire, Kobo, web browser|
|Type||Online bookmarking, saving articles for later reading|
|Alexa rank||997 (March 2015[update])|
Pocket, previously known as Read It Later, is an application and service for managing a reading list of articles from the Internet. It is available for OS X, Windows, iOS, Android, Windows Phone, BlackBerry, Kobo eReaders, and web browsers. The application was originally intended only for desktop computers.
The application allows the user to save an article or web page to read later. The article is then sent to the user's Pocket list (synced to all of their devices) for offline reading. Pocket removes clutter from articles and allows the user to adjust text settings for easier reading.
Pocket was first started in August 2007 as Read It Later by Nathan (Nate) Weiner. Once his product was used by millions of people, he moved his office to Silicon Valley. Four other people then joined the Read It Later team. Weiner's intention was to have the application be like a Tivo for web content and giving users access to that content on any device.
Read It Later obtained venture capital investments of US$2.5 million in 2011 and an additional $5.0 million in 2012. In addition to some unnamed angel investors, funds came from Foundation Capital, Baseline Ventures, Google Ventures, and Founder Collective.
Initially a free and a paid version - including additional features - of the Read It Later app were available. After the rebranding to Pocket, all paid features were made available in a free and advertisement-free app. In May 2014, a paid subscription service called Pocket Premium was introduced, adding server side storage of articles and more powerful search tools.
The application has 12 million users and 1 billion saves (both as on May 2014). Some applications, such as Twitter, Flipboard, and Google Currents use Pocket's API. Pocket was listed among Time's 50 Best Android Applications for 2013.
Kent German of CNET said that "Read It Later is oh so incredibly useful for saving all the articles and news stories I find while commuting or waiting in line." Erez Zukerman of PC World said that supporting the developer is enough reason to buy "handy app". Bill Barol of Forbes said that although Read It Later works less well than Instapaper, he said that "it makes my beloved Instapaper look and feel a little stodgy."
- "Pocket Applications". Retrieved 15 November 2014.
- "Pocket Site Info". Alexa Internet. Retrieved March 20, 2015.
- "Pocket Operating System Compatibility". Retrieved July 30, 2013.
- Ramu Nagappan (June 11, 2010). "Read It Later app now available for iPad". Macworld. Retrieved December 4, 2011.
- Jason Kincaid (July 26, 2011). "Read It Later Raises $2.5 Million, Wants To Become The Dropbox Of Content". Techcrunch. Retrieved December 5, 2011.
- Introducing Pocket Premium, retrieved January 19, 2015
- Pocket wants to be your permanent digital library, for a price, retrieved January 19, 2015
- 1 Billion Saves to Pocket!, retrieved January 19, 2015
- Jared Newman (July 1, 2013). "50 Best Android Apps for 2013". Time. Retrieved June 30, 2013.
- Kent German (July 11, 2011). "Kent's 10 favorite Android apps (CNET 100)". CNET. Retrieved June 30, 2013.
- Erez Zukerman. "Read It Later Pro". PC World. Retrieved December 4, 2011.
- Bill Barol (December 16, 2010). "Instapaper vs. Read It Later: The power of pretty". Forbes. Retrieved December 5, 2011.