Poken

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A poken

Poken is a full service, green event technology company that provides networking, lead generation and engagement solutions to the event industry. Services and products include registration and badging, hub development, mobile apps, Poken Touch Points and Poken Sparks, gamification and full metric reporting.

History[edit]

The company Poken S.A. was founded in December 2007 in Lausanne, Switzerland, by Stéphane Doutriaux. The founder had come up with the business idea while doing his MBA at IMD, a business school in Lausanne. The development of the technology was done in collaboration with the Berner Fachhochschule, a university of applied sciences situated in Biel, Switzerland. The project start was in July 2008 and ended in December of the same year . The first product range called the ‘Sparks’ was introduced in January 2009. Poken S.A. launched the poken ‘Pulse’ (with 2 GB memory) in September 2009 . Since the initial development of the Poken Spark, the company has expanded its product lines and services, and is now a full service digital event technology company.

The name 'Poken' comes from the initial project, which started out as a 'Poker' 'Token'. The name stuck and became what we know today as 'Poken'.

Poken currently has a network of partners and resellers in over 40 countries. Early adopter countries have been South Africa, United Kingdom, Japan, Germany and more recently the United States and Australia.

Poken Spark[edit]

The capstone product, the Poken Spark, utilizes Near Field Communication (NFC) technology to allow the exchange of online social networking data between two keychain devices. Each person involved in the exchange must have his or her own poken. The primary information exchanged via the poken is a ‘social business card’, a digital replacement for a physical business card. By touching two devices together, a unique ID is exchanged that links to contact information on the Poken website. Contact information acquired by use of the poken can be uploaded to the poken website using a built-in USB connector. The user's poken contact card can contain any information they want to share, for example URLs, mobile number, email address, and location. It can also be configured with links to the user on over 40 social networking sites.

When used in conjunction with Poken Touch points, the Poken Spark can collect digital content such as brochures and magazines.




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