Political communications

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Political communication is a subfield of communication and political science that is concerned with how information spreads and influences politics. Since the advent of the World Wide Web, the amount of data to analyze has exploded, and researchers are shifting to computational methods to study the dynamics of political communication. In recent years, machine learning, natural language processing, and network analysis have become key tools in the subfield.

Fields and areas of Study[edit]

The field of political communication concern 2 main areas:

According to James Chesebro, there are five critical approaches to contemporary Political communications:

  1. Machiavellian - i.e. power relationships
  2. Iconic - symbols are important
  3. Ritualistic - Redundant and superficial nature of political acts - manipulation of symbols.
  4. Confirmation - political aspects looked at as people we endorse
  5. Dramatistic - politics is symbolically constructed. (Kenneth Burke)

The Role of Social Media in Political Communications[edit]

Social media has dramatically changed the way in which modern political campaigns are run. with more generation X and Generation Y coming into the voting population, social media is the platform on which the politicians need to establish themselves and engage with the voters. Especially in a digital age, social media will be more important than traditional media, if not already, to the politicians.

Taking Australia as an example below: In Australia, 86% of Australians access the Internet, and with a 17,048,864 voting age population (according to IDEA, http://www.idea.int/vt/countryview.cfm?CountryCode=AU), around 14,662,023 voting population has access to Internet, and 65% of them use social media, which means 9,530,314 Australian voters use social media. (The 2013 Yellow™ Social Media Report found that among internet users 65% of Australians use social media, up from 62% last year.) [1]

Therefore, with almost half of Australian voting population on social media, political parties are adapting quickly to influence and connect with their voters.

See also[edit]


  1. ^ "Political Campaign and Social Media". Political Marketing. Retrieved 2014-01-16. 

External links[edit]