Pontiac Executive

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Pontiac Executive
Pontiac Executive.JPG
Overview
Manufacturer General Motors
Production 1966–1970
Body and chassis
Class Full-size
Body style 2-door hardtop
4-door hardtop
4-door sedan
4-door station wagon
Platform B-body
Powertrain
Engine 400 CID V8
428 CID V8
455 CID V8
Transmission 3-speed manual
4-speed manual
3-speed TH-400 automatic
Chronology
Predecessor Pontiac Star Chief
Successor Pontiac Bonneville (repositioned)

The Pontiac Executive was an automobile model produced by the Pontiac Motor Division of General Motors from 1967 to 1970.

The Executive name replaced Pontiac's long running mid-range Star Chief, beginning for 1966 when all Pontiacs in this range were named Star Chief Executive for this one year only, before the series became simply the Executive for 1967.

Executives featured more deluxe trim, more standard amenities and a longer wheelbase and overall length than the lower-priced Catalina models, but were not quite as luxurious as the top-line Bonneville, whose wheelbase and other dimensions the Executive shared.

Mechanically, the Executive was virtually identical to the Catalina, sharing similar standard and optional V8 engines starting with the base 400 CID V8 with two-barrel carburetor rated at 265 hp (198 kW), and ending with a 390 hp 428 CID HO V8 through 1969 and a larger 455 CID V8 rated at 370 hp (276 kW) in 1970. The standard transmission each year was a three-speed manual with column shift, with a floor-mounted four-speed with Hurst shifter optional in 1967 and 1968. However, 98 percent of Executives were equipped with the three-speed Turbo Hydra-Matic automatic during the model's four-year run.

Executives were available as a four-door pillared sedan, two-door hardtop coupe, four-door hardtop sedan, and Safari station wagons in two and three-seat versions. The Executive Safari wagons differed from the Catalina and Bonneville Safari wagons by featuring simulated wood paneling. No Executive convertibles were offered.

Total output of the Executive was:

  • 1967: 35,491 units
  • 1968: 32,597 units
  • 1969: 25,845 units
  • 1970: 21,936 units

The 1965-70 GM B platform is the fourth best selling automobile platform in history after the Volkswagen Beetle, Ford Model T and the Lada Riva.

Through its four years, the Executive was the lowest-volume full-size Pontiac. It was replaced for 1971 by the newly repositioned Bonneville.