PopClips

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PopClips
Genre Music television
Created by Michael Nesmith
Developed by Michael Nesmith
William Dear
Directed by William Dear
Presented by Howie Mandel
Jack Armstrong
Jeff Michalski
Charles Fleischer
Bill Martin
Country of origin United States
Original language(s) English
No. of seasons 1
Production
Executive producer(s) Michael Nesmith
Running time 30 minutes
Broadcast
Original channel Nickelodeon
Chronology
Preceded by Elephant Parts (video)
Followed by Television Parts
Related shows MTV channel

PopClips is a music video television program, the direct predecessor of MTV.

Former Monkee Mike Nesmith conceived the first music-video program as a promotional device for Warner Communications' record division. Production began in the spring of 1979 at SamFilm, a sound-stage built and operated in Sand City, California by Sam Harrison, a Monterey Peninsula College instructor with a motion picture background. The series was produced by Jac Holzman

With an infinity cyclorama as the background, set flats were made from the Styrofoam packing used to ship laserdisc players and 3/4" video decks. The first "VeeJay" was Jeff Michalski. The director was William Dear. Besides Harrison, the production team was made up of Bruce "Buz" Clarke, Keith Cornell, Marybeth Harris, and Leslie Chacon.

The program was broadcast weekly on the youth-oriented cable television channel Nickelodeon in late 1980 and early 1981. The channel's owners at the time, Warner Cable, wanted to buy the name and idea, but instead, according to Dear, "they just watered down the idea and came up with MTV."

PopClips was preceded by the video Elephant Parts (which won the first ever Grammy Award for Music Video),[1] and a second series titled Television Parts, both of which Nesmith hosted and produced.

Early videos broadcast on PopClips[edit]

  • M — "That's the Way the Money Goes"

References[edit]

  1. ^ The New Rolling Stone Encyclopedia of Rock and Roll (1995) ISBN 0-684-81044-1

External links[edit]