Popcaan

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Popcaan
Birth name Andrae Jay Sutherland
Also known as Popcaan
Born (1989-07-15) 15 July 1989 (age 25)[1]
Saint Thomas, Jamaica
Origin Portmore, Jamaica
Genres Dancehall, Reggae fusion
Occupation(s) Deejay, songwriter, lyricist
Years active 2007–present
Associated acts Vanessa Bling, Shawn Storm, Tommy Lee Sparta
Website popcaan.mixpakrecords.com

Andrae Jay Sutherland (born 15 July 1989), better known by his stagename Popcaan, is a Jamaican dancehall artist currently signed to Mixpak Records.

Early life[edit]

Growing up in Portmore, Jamaica was not an easy road for Andrae Sutherland. As young as seven years old, Andrae trained himself as a vocalist and performer in the tradition of many of the great Jamaican musicians that came before him. As many of his friends took the well-traveled route of drugs and crime, Popcaan continued to follow his musical calling.

Career[edit]

2007 – 2010: Career beginnings[edit]

In 2007, Popcaan approached Vybz Kartel at a local jam called 'My Scheme' where Kartel recruited the young deejay to his Portmore Empire, becoming both a producer and mentor. Besides showing Poppy the ropes of the music game, Kartel took him on major shows like Sting and Reggae Sumfest.

Popcaan began making music for Adidjaheim Productions with then in-house producer NotNice, the first person to voice him professionally. He got off to a strong start with "Gal Wine" on the Gal Farm riddim, following up with hits including "It Nuh Work So," “Jah Jah Protect Me," “Gangsta City," “Dream," "Gangsta City Part Second," and "Hot Grabba.”

2010 – 2013: Growing popularity[edit]

Popcaan's breakthrough came in 2010 with "Clarks," a collaboration with Kartel.[2] The song achieved international success, causing a worldwide spike in sales of the British shoe.[3] In 2011, Popcaan received the Excellence in Music and Entertainment (EME) Award for 'Best New Artist', and 'Collaboration of the Year' for "Clarks," which also won 'Song of the Year – Dancehall'.[4]

At the end January 2012 Popcaan released a new mixtape, Chromatic presents Yiy Change—the follow-up to his 2010 mixtape Hot Skull, Fry Yiy, Boil Brainz. In March "Only Man She Want" gave Popcaan his first Billboard entry at No. 89 on Billboard's R&B/Hip Hop Charts. The song was later officially remixed by rapper Busta Rhymes.

Popcaan was also featured in The New York Times speaking on the growing impact of "Only Man She Want."[5]

At the Youth View Awards, Popcaan stepped away with three awards: ‘Favourite Summer Song’ and ‘Local Chart topping song of the year’ for “Ravin”, and of course, ‘Young, Hot and Hype Male.’[6]

Popcaan has been touring extensively since, in Europe, Canada, and the Caribbean and South American region. While in Canada, Popcaan connected with Canadian rapper Drake, who has publicly expressed his admiration.[7] In 2013, Popcaan released the video for "Unruly Rave," which was shot in Toronto and directed by October's Very Own label head Niko.[8]

In 2012, Popcaan was featured on Pusha T's song "Blocka." His voice was then sampled by Kanye West on Yeezus in 2013.[9]

2014 – Present: Debut album[edit]

In 2014, Popcaan signed to Mixpak Records for a multi-album deal. His debut album, Where We Come From, was released on Mixpak on 10 June 2014. The project was executive-produced by Dre Skull. The first single from the album, "Everything Nice", was produced by Dubbel Dutch and released on 1 October 2013.[10][11] It entered the Billboard Top Reggae Albums chart at number 2, and the video crossed 5 million views on YouTube.[10]

In June 2014, Popcaan first appeared on the cover of The Fader in its 92nd issue.[12] He featured on Melissa Steel's "Kisses for Breakfast" single, which was a top ten hit in the UK in August 2014.[13][14]

In September 2014 he was nominated for a MOBO Award in the Best Reggae Act category.[15]

Discography[edit]

Albums[edit]

  • Where We Come From (2014), Mixpak

Music videos[edit]

Song Year Director
Dream 2010 Roadblock Films
Clean 2012 Roadblock Films
Only Man She Want 2011 Roadblock Films
Party Shot 2012 Mykal Cushnie
Fry Yiy (viral video) 2012 Roadblock Films
The System 2012 Dayo
Girls Medley 2012 Jay Will
Unruly Rave 2013 Niko
So We Do It 2013 Andy Capper
Violate (ft. Samini) 2014 Highgrade Music
Everything Nice 2014 Jay Will
Love Yuh Bad 2014 Nile Saulter

References[edit]

  1. ^ "Popcaan Biography". RRR Music. 
  2. ^ "Official Video Vybz Kartel ft Popcaan &Gaza Slim – Clarks", Dancehall Madness, 30 March 2010
  3. ^ [1]
  4. ^ "Kartel takes home four awards", Jamaica Observer, 13 March 2011, retrieved 10 June 2011
  5. ^ Caramanica, Jon (13 April 2012) achata Royalty, Long-Haul Rapper, Australian Brats. New York Times
  6. ^ Popcaan, Tifa win big at YVAs – Entertainment – Jamaica Star – February 7, 2012. Jamaica Star (7 February 2012). Retrieved on 15 July 2013.
  7. ^ [2]
  8. ^ [3]
  9. ^ [4]
  10. ^ a b Jackson, Kevin (2014) "A New Day for Popcaan", Jamaica Observer, 29 June 2014. Retrieved 29 June 2014
  11. ^ Popcaan – Everything Nice Out Now! mixpakrecords.com. 1 October 2013]
  12. ^ "Cover Story: Popcaan Is Making Dancehall Nice Again". The FADER. The FADER. 3 June 2014. Retrieved 3 July 2014. 
  13. ^ "Official Singles Chart UK Top 40 – 9th August 2014", Official Charts Company, 3 August 2014. Retrieved 5 August 2014
  14. ^ Jackson, Kevin (2014) "Loving 'Popcaan's breakfast in Britain", Jamaica Observer, 5 August 2014. Retrieved 5 August 2014
  15. ^ Jackson, Kevin (2014) "5 For MOBO Reggae", Jamaica Observer, 24 September 2014. Retrieved 27 September 2014

External links[edit]