Popov (vodka)

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Popov is a brand of vodka produced by British drinks giant Diageo plc's Diageo North America subsidiary.[1] It commands a significant marketshare among vodkas in the United States[2] and competes in the low range pricing niche,[3] and because of this it is also affectionately (and ironically) known as "Russia's Finest" among college students.[4]

References[edit]

  1. ^ "2004 State of the industry". Archived from the original on 2007-11-10. Retrieved 2007-05-25. 
  2. ^ "Vodka: domestic trends and campaigns". Archived from the original on 2007-12-25. Retrieved 2007-05-25. 
  3. ^ "How to Assess Your Company's Strengths and Weaknesses". Retrieved 2007-05-25. [dead link]
  4. ^ "Vodka Review: Popov". Retrieved 2011-04-21.