Population Media Center

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The Population Media Center is an international population stabilization organization headquartered in Shelburne, Vermont, USA.

The organization works with mass media and other organizations to achieve stabilization of human population numbers at a level that can be sustained by the world’s natural resources. It also aims to lessen the impact of expanding humanity on the environment and to help disadvantaged people live better and move out of poverty.

It achieves this through the use of an entertainment-education strategy using propaganda techniques based upon the research of Albert Bandura into the concept of self-efficacy - the means by which behaviour can be modified by observing others.^[1]^[2] It promotes delayed parenthood, the consistent use of effective methods of contraception, and safer sexual behaviors, as well as to empower women to play equal roles in family decisions and in society.

Among its strategies, PMC uses a method of social-change communications developed by Miguel Sabido of Mexico, in which characters in long-running radio and television soap operas evolve to become role models for the adoption of health and social development goals.

This methodology has been scientifically shown to lead to population-wide behavior change in many countries where it has been implemented.

PMC has projects in: