Laura Vasquez has never been happy. Heiress to billionaire Gregorio Velasquez, her fortune has only caused her pain. Noble and shy, she constantly searches for a love pure and sincere. Luciana, who lives in the Vasquez mansion, has raised Laura. She has tried to be a mother to Laura, but she has never been able to erase the memory of her beautiful and elegant mother, Amanda Vasquez. Gregorio Vasquez owns an advertising agency where Luis Arturo Ramirez works as an Account Executive. Luis Arturo is an attractive young man who is always looking for an easy way out. He seeks financial security through women and his dream is to find a rich, single and beautiful heiress. He meets Laura and, from that moment on, he decides to win her heart. He also meets Damiana, a woman without any scruples, who happens to be Laura's cousin. His passion for Damiana will drive him into a tempestuous love triangle.