Kauffman and Crane began developing Friends under the title Insomnia Cafe in November/December 1993. They presented the idea to Bright, with whom they had previously worked, and together they pitched a seven-page treatment of the series to NBC. After several script rewrites and changes, including a second title change to Friends Like Us, the series was finally named Friends and premiered on NBC's coveted Thursday 8:30 pm timeslot. Filming for the series took place at Warner Bros. Studios in Burbank, California in front of a live studio audience. After ten seasons on the network, the series finale was promoted by NBC, and viewing parties were organized around the U.S. The series finale (the 236th episode), airing on May 6, 2004, was watched by 51.1 million American viewers, and the most watched episode of the decade.
Matt LeBlanc's production company, Fort Hill Productions, co-produced the made-for-TV movie, The Prince in 2006. In 2011, LeBlanc began appearing as a fictional version of himself in Episodes, a BBC/Showtime television series about a British television series that is remade for an American audience.The series is written by Friends co-creator David Crane and his partner Jeffrey Klarik.