Positivo Informática

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Positivo Informática S.A
Type Sociedade Anônima
Traded as BM&F BovespaPOSI3
Industry Computer System
Software
IT Services
Founded 1989
Headquarters Curitiba, Brazil
Key people Oriovisto Guimarães, (Chairman)
Hélio Bruck Rotenberg, (CEO)
Products Computer Monitors
Personal Computer
Laptops
Revenue Increase US$ 1.0 billion (2013)[1]
Net income Decrease US$ 6.6 million (2013)
Employees 6,400 (2010)
Website www.positivoinformatica.com.br

Positivo Informática is a Brazilian technology company headquartered in Curitiba. It is the Information Technology arm of the larger organization Grupo Positivo.[2] It is the largest computer manufacturer in Latin America and the tenth largest in the world.

In addition to computers, produces educational software, electronic games and set-top box for Brazilian digital television. The company also serves as an OEM/ODM/EMS.[3]

The company invests in innovative solutions that integrate hardware, which results in products and services tailored to the consumer. It is present in more than 5000 Brazilian cities and has a strong performance in retail, public, and corporate markets.

It is listed on the Novo Mercado of BM&F Bovespa.

Market[edit]

Brazil market share[edit]

  • 16.1% total PC sales (2009)
  • 24.7% official market sales (2009)
  • 29.9% retail market share[4]

Target market[edit]

In 2004, Positivo began actively targeting the retail market.[5] Positivo was primarily focused on middle-class families who likely had never been able to purchase a home personal computer previously. Positivo creates lower-cost computers which are more accessible to the growing middle class in Brazil given their low cost: with financing, the cheapest of these PCs can be paid off for $30/month, making it possible to reach families making ~$270/month.[6] These computers are designed to serve both as a TV and a personal computer.

Now, Positivo makes a wider range of computers costing up to $2000 targeted toward higher-income customers.

Products/Services[edit]

According to Grupo Positivo, Positivo Informática:[7]

  • Manufactures microcomputers
  • Develops education software
  • Runs education portals (e.g., Portal Educacional, Portal Aprende Brasil, Portal Positivo and Portal Universitário)
  • Provides teacher training and educational and technical support for Grupo Positivo partner schools

Certificates[edit]

  • ISO 9001
  • ISO 14001

References[edit]

  1. ^ [1]
  2. ^ See Grupo Positivo website
  3. ^ http://www.eweek.com/c/a/Desktops-and-Notebooks/Intel-Classmate-PCs-Gain-New-Atom-Chips-Increased-Ruggedness-563338/
  4. ^ Company History & Corporate Profile
  5. ^ Reuter's, "Brazil's Positivo bets on booming computer sales," May 23, 2007 [2]
  6. ^ CNET, "In Brazil, PC Buyers Accentuate Positivo," April 17, 2008
  7. ^ See Grupo Positivo website

External links[edit]