List of Super Bowl lead-out programs

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The Super Bowl is the National Football League's championship game, and typically the highest-rated single U.S. television broadcast of any given year. In turn, the program aired immediately following coverage of the game in the U.S. is typically also one of the year's most watched television programs.

Contents

[edit] Overview

The Super Bowl lead-out[1] is typically aired across most U.S. markets simultaneously, and is usually one hour in length, although before the game adopted its standard kickoff time of just after 6:00 p.m. ET in the early 1990s, it was not uncommon for longer programs to be broadcast. When the game moved into a later time slot in 1983, the game and its associated post-game programming would be scheduled until 10:00 p.m. Eastern Time / 7:00 p.m. Pacific Time, allowing for only one hour of network programming until the late local news. These programs are almost inevitably delayed, due to the extended length of the pre-game, halftime, and post-game festivities. It is common for affiliates in the home markets of the competing teams to delay the lead-out show further, until after additional local post-game coverage.

In 1979, and largely from the mid-1980s through the mid-1990s, this slot was used to showcase a new series or movie, such as The A-Team or The Wonder Years, or broadcast a special episode of an "up-and-coming" series. However, many of the series were ultimately unsuccessful, with some being canceled within a matter of weeks.[2] Since then, virtually all of the programs in the post-game timeslot have been special episodes of series that had already aired for at least one season.

Despite the fact that Fox almost never programs time slots after 10:00 p.m. except on Saturdays (instead encouraging its affiliates to air local news in the slot), Fox has aired lead-out programming after the Super Bowl ever since it began airing them in 1997, preempting local newscasts.

Currently, a regular-length episode of a drama series will usually air, although in some cases a one-hour episode of a sitcom (normally 30 minutes in length), or two episodes of different sitcoms paired together, may air instead. Quite often the selected series is one of the "prestige" shows for the network showing the game that year, or a moderate hit (e.g. The X-Files, Criminal Minds, and Grey's Anatomy), which the network wants to give a higher profile. The Simpsons have aired in the slot twice, with both airings being paired with the premieres of animated sitcoms (Family Guy in 1999 and American Dad! in 2005). An occasional practice used to maximize the effect of the lead-out, is to make the Super Bowl episode a cliffhanger, with a story that concludes later in the week in the program's regularly scheduled timeslot.

[edit] TV ratings

The following is a list of shows that have aired after the Super Bowl in the United States:[3]

Date Super Bowl Network[3] Program[3] Episode Actual start time
(p.m. ET)
U.S. viewers
(millions)[3]
January 15, 1967 Super Bowl I CBS Lassie "Lassie's Litter Bit"
NBC Walt Disney's Wonderful World of Color "Willie and the Yank" (Part 2 of a three-part episode)
January 14, 1968 Super Bowl II CBS Local programming, then
Lassie
"The Foundling"
January 12, 1969 Super Bowl III NBC The G.E. College Bowl
January 11, 1970 Super Bowl IV CBS Lassie "The Road Back"
January 17, 1971 Super Bowl V NBC Bing Crosby Pro-Am Golf Tournament
January 16, 1972 Super Bowl VI CBS 60 Minutes
January 14, 1973 Super Bowl VII NBC Mutual of Omaha's Wild Kingdom[citation needed]
January 13, 1974 Super Bowl VIII CBS Local programming, then
The New Perry Mason
"The Case of the Tortured Titan" 15.058
January 12, 1975 Super Bowl IX NBC NBC Nightly News 15.924
January 18, 1976 Super Bowl X CBS Phoenix Open Golf Tournament 22.363
January 9, 1977 Super Bowl XI NBC The Wonderful World of Disney Raid on Entebbe 42.816
January 15, 1978 Super Bowl XII CBS All in the Family "Archie and the Super Bowl" 35.472
January 21, 1979 Super Bowl XIII NBC Brothers and Sisters "Pilot" 31.722
January 20, 1980 Super Bowl XIV CBS 60 Minutes 40.746
January 25, 1981 Super Bowl XV NBC CHiPs "11-99: Officer Needs Help" (originally aired January 18, 1981)
January 24, 1982 Super Bowl XVI CBS 60 Minutes
January 30, 1983 Super Bowl XVII NBC The A-Team[2][4] "Children of Jamestown" (first regular episode) 21.910
January 22, 1984 Super Bowl XVIII CBS Airwolf[2][4] "Shadow of the Hawke" (two-hour pilot) 27.874
January 20, 1985 Super Bowl XIX ABC MacGruder and Loud[2][4] "Pilot"
January 26, 1986 Super Bowl XX[5] NBC The Last Precinct[2][4] "Pilot" 39.729
January 25, 1987 Super Bowl XXI[6] CBS Hard Copy[2][4] "Pilot"
January 31, 1988 Super Bowl XXII ABC The Wonder Years[2][4] "Pilot" 28.976
January 22, 1989 Super Bowl XXIII NBC Brotherhood of the Rose[4] Television movie (part 1; two hours)
January 28, 1990 Super Bowl XXIV[7] CBS Grand Slam[2][4] "He Works Hard for the Money" (Pilot) 30.765
January 27, 1991 Super Bowl XXV[8] ABC Davis Rules[2][4] "A Man for All Reasons" (Pilot) 26.695
January 26, 1992 Super Bowl XXVI CBS 60 Minutes[4]
48 Hours
60 Minutes was an abbreviated 13-minute edition and was apparently a last-minute addition to the schedule, consisting of an interview of Bill and Hillary Clinton addressing the Gennifer Flowers affair.[9]
The length (i.e., 47 or 60 minutes) of the edition of 48 Hours which followed is not clear.
24.821
January 31, 1993 Super Bowl XXVII[10] NBC Homicide: Life on the Street[4] "Gone for Goode" (Pilot) 28.121
January 30, 1994 Super Bowl XXVIII[11] NBC The Good Life
The John Larroquette Show[4]
"The Statue"
"Eggs"
23.012 for The Good Life; 17.708 for the hour
January 29, 1995 Super Bowl XXIX[12] ABC Extreme[4] "Pilot" 22.594
January 28, 1996 Super Bowl XXX NBC Friends[4] "The One After the Superbowl"
(Parts 1 and 2)
10:13 52.925
January 26, 1997 Super Bowl XXXI Fox The X-Files[4] "Leonard Betts" 29.098
January 25, 1998 Super Bowl XXXII NBC 3rd Rock from the Sun[4] "36! 24! 36! Dick" (Parts 1 and 2) 33.662
January 31, 1999 Super Bowl XXXIII Fox Family Guy[4]
The Simpsons[4]
"Death Has a Shadow" (Pilot)
"Sunday, Cruddy Sunday"
22.005
January 30, 2000 Super Bowl XXXIV ABC The Practice[4] "New Evidence" 23.847
January 28, 2001 Super Bowl XXXV CBS Survivor: The Australian Outback[4] "Stranded" (season premiere)[13] 10:16 45.369
February 3, 2002 Super Bowl XXXVI Fox Malcolm in the Middle[4] "Company Picnic" (Parts 1 and 2) Approx. 10:50 21.445
January 26, 2003 Super Bowl XXXVII ABC Alias[4] "Phase One" 11:00 17.362
February 1, 2004 Super Bowl XXXVIII CBS Survivor: All-Stars[4] "They're Back!" (season premiere)[13] 33.535
February 6, 2005 Super Bowl XXXIX Fox The Simpsons[4]
American Dad![4]
"Homer and Ned's Hail Mary Pass"
"Pilot"
10:45
11:15
23.074
February 5, 2006 Super Bowl XL ABC Grey's Anatomy[4] "It's the End of the World" Approx. 10:20 37.881
February 4, 2007 Super Bowl XLI CBS Criminal Minds[4] "The Big Game" Approx. 10:30 26.314
February 3, 2008 Super Bowl XLII Fox House[4][14] "Frozen" 10:30[15] 29.045
February 1, 2009 Super Bowl XLIII NBC The Office[4][16] "Stress Relief" (one-hour episode) 10:43 22.905
February 7, 2010 Super Bowl XLIV CBS Undercover Boss[17] "Waste Management" (first episode) 10:15 38.6
February 6, 2011 Super Bowl XLV Fox Glee[18] "The Sue Sylvester Shuffle" 10:38 26.8[19]
February 5, 2012 Super Bowl XLVI NBC The Voice[20] "The Blind Auditions" (Part 1)
(season premiere)
10:21[21] 37.611[22]

[edit] 2011 ratings

Super Bowl XLV also set a new mark for total viewership of any program in U.S. history (persons age 2+ watching all or part of the game - 6 minute minimum) with 162.9 million people watching, 9.5 more than the record set in 2010 (153.4 million).

Half-hour ratings and average viewership (in millions) for the game are as follows:

Time Viewers (in millions) Ratings
2:00-2:30 8.1 4.5
5:00-5:30 23.1 14.9
5:30-6:00 48.2 22.6
6:00-6:30 75.1 33.7
6:34-7:00 97.2 41.4
7:00-7:30 106.8 44.3
7:30-8:00 111.7 45.9
8:00-8:30 110.2 44.7
8:30-9:00 114.9 46.8
9:00-9:30 116.8 48.4
9:30-10:00 117.2 49.2
10:00-10:13 111.5 47.1
10:00-10:30 73.15 27.8
10:30-11:00 32.03 12.8

The Super Bowl XLV PRE-GAME SHOW averaged an 11.5 HH rating/23 share (2pm-6:34pm ET), a +16% gain over last year’s 9.9/19, with 22.2 million viewers, and is the highest-rated, most-watched Super Bowl pre-game show in nine years (12.9 HH rating, 23.3 million on FOX). FOX’s SUPER BOWL XLV POST-GAME SHOW earned a 28.4/46 (66.0 million), down -14% compared to a year ago (33.0/51) on CBS, but up +11% over 2009′s 25.7/42 on NBC.

Following the post-game, a special airing of Glee averaged a series-best 13.6/25 (26.8 mill.) among all Households and 11.1 among Adults 18-49, and is the highest-rated scripted program on television in three years among Adults 18-49. Glee peaked at 32.98 million viewers and 14.8 among A18-49.

[edit] References

  1. ^ "The Top 5 Super Bowl Lead-Out Shows Ever". Hulu.com. TheHuffingtonPost.com, Inc.. 2 February 2012. http://www.huffingtonpost.com/hulucom/super-bowl-leadout-shows_b_1248152.html. Retrieved 28 January 2012. 
  2. ^ a b c d e f g h i Davidson, Casey; "Super Bowl Bump", Entertainment Weekly, February 12, 1993
  3. ^ a b c d Seidman, Robert (February 10, 2010). ""Undercover Boss" Averages 38.6 Million Viewers, Most-Watched Post Super Bowl Show Since 2001". TVbytheNumbers.com. http://tvbythenumbers.com/2010/02/08/undercover-boss-averages-38-6-million-viewers-most-watched-post-super-bowl-show-since-2001/41384. Retrieved 2010-02-08. 
  4. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac "Best & Worst: Post-Super Bowl TV". zap2it.com. http://www.zap2it.com/news/custom/photogallery/tv/la-et-post-super-bowl-tv-shows-pg,0,6725304.photogallery?index=1. Retrieved 2010-02-08. 
  5. ^ "Sunday, January 26, 1986". TV Time Capsule. January 26, 2010. http://www.tvtimecapsule.com/super-bowl-xx/. Retrieved 2010-07-10. 
  6. ^ "Sunday, January 25, 1987". TV Time Capsule. January 25, 2010. http://www.tvtimecapsule.com/super-bowl-xxi/. Retrieved 2010-07-10. 
  7. ^ "Sunday, January 28, 1990". TV Time Capsule. January 28, 2010. http://www.tvtimecapsule.com/super-bowl-xxiv/. Retrieved 2010-07-10. 
  8. ^ "Sunday, January 27, 1991". TV Time Capsule. January 27, 2010. http://www.tvtimecapsule.com/super-bowl-xxv/. Retrieved 2010-07-10. 
  9. ^ "Clintons to Rebut Rumors on '60 Minutes', The New York Times, January 25, 1992
  10. ^ "Sunday, January 31, 1993". TV Time Capsule. January 31, 2010. http://www.tvtimecapsule.com/2010/01/sunday-january-31-1993.html. Retrieved 2010-07-10. 
  11. ^ "Sunday, January 30, 1994". TV Time Capsule. January 30, 2010. http://www.tvtimecapsule.com/super-bowl-xxvi/. Retrieved 2010-07-10. 
  12. ^ "Sunday, January 29, 1995". TV Time Capsule. January 29, 2010. http://www.tvtimecapsule.com/super-bowl-xxix/. Retrieved 2010-07-10. 
  13. ^ a b IMDb episode list for Survivor
  14. ^ 'House' to follow Super Bowl - Entertainment News, TV News, Media - Variety
  15. ^ Seidman, Robert (February 4, 2008). "Nielsen Ratings for Sunday, Feb 3: Super or Not so Super?". http://tvbythenumbers.com/2008/02/04/nielsen-ratings-for-sunday-february-3-super-or-not-that-super/2555. Retrieved 2010-02-08. 
  16. ^ "Super Bowl 'Office' Scores Jack Black". zap2it.com. December 15, 2008. http://www.zap2it.com/tv/news/zap-jackblackofficesuperbowlepisode,0,65052.story. 
  17. ^ "CBS To Premiere Undercover Boss After Super Bowl". cinemablend.com. December 12, 2009. http://www.cinemablend.com/television/CBS-To-Premiere-Undercover-Boss-After-Super-Bowl-21870.html. Retrieved 2010-02-09. 
  18. ^ FOX ANNOUNCES PRIMETIME SLATE FOR 2010-2011 SEASON
  19. ^ http://insidetv.ew.com/2011/02/07/glee-super-bowl-ratings-are-in/
  20. ^ http://tvbythenumbers.zap2it.com/2011/05/31/nbc-taps-the-voice-to-follow-super-bowl-xlvi-on-february-5/94265/
  21. ^ http://tvbythenumbers.zap2it.com/2012/02/07/sunday-final-ratings-the-super-bowl-the-voice-all-the-repeats/118789/
  22. ^ http://tvbythenumbers.zap2it.com/2012/02/06/the-voices-37-6-million-viewers-are-best-post-super-bowl-numbers-since-2006/118818/
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