Post-irony (from Latin post (after) and Ancient Greek εἰρωνεία eirōneía, meaning dissimulation or feigned ignorance) is a term used to connote a state in which earnest and ironic intents become muddled, or less commonly, a return from irony to earnestness, similar to New Sincerity.
Examples of post-ironic artwork include South African band Die Antwoord and the Werner Herzog film Bad Lieutenant: Port of Call New Orleans. Noted anti-humor comedian Tim Heidecker portrays a man living a post-ironic lifestyle in The Comedy.
Whereas in postmodern irony something is meant to be cynically mocked and not taken seriously, and in new sincerity something is meant to be taken seriously or "unironically"; post-irony combines these two elements by either (i) having something absurd taken seriously or (ii) be unclear as to whether something is meant to be ironic.
One example given is the film, The Bad Lieutenant: Port of Call New Orleans:
The film contains what a Snakes on a Plane-style irony-fest should: hokey plot, bad acting, and deliciously over-the-top glorification of sex and drug use. But the film does much more than revel in its genre’s campy history—The Bad Lieutenant is gorgeously shot and contains pervasive, incisive commentary on everything from race relations to police corruption and the definition of finding success in America.—Matthew Collins, The Georgetown Voice
This term has become increasingly popular, and has some detractors:
...there are a number of misconceptions about irony that are peculiar to recent times....the eighth is that "post-ironic" is an acceptable term - it is very modish to use this, as if to suggest one of three things: i) that irony has ended; ii) that postmodernism and irony are interchangeable, and can be conflated into one handy word; or iii) that we are more ironic than we used to be, and therefore need to add a prefix suggesting even greater ironic distance than irony on its own can supply. None of these things is true.—Zoe Williams, The Guardian
- Hirschorn, Michael. "Diary" Slate Magazine
- Shaviro, Steven. “Prophecies of the Present,” Socialism and Democracy, vol. 24, no.2