Social media engagement metrics
PostRank was a social media analytics service owned by Google that used a proprietary ranking algorithm to measure "social engagement", which included blog comments and links, Internet bookmarks, clicks, page views, and activities from social network services such as Twitter, Digg, Facebook and Myspace. The service provided a free API that was used, for example, to rank TED talks by engagement.
PostRank Analytics, launched in September, 2009, was a service for bloggers and online publishers to track where and how their audiences are sharing and organizing their content on the Social Web and perform competitive analysis.
PostRank Data Services, launched in July 2009, was a collection of APIs and reports to provide real-time and data mining Social Web data to companies to use in applications, measure marketing, and for strategic planning.
The company was formerly called AideRSS, Inc. In October 2008, AideRSS re-launched their website as postrank.com to focus the company's work more on the core PostRank technology. In July 2009, the company officially changed its name to PostRank Inc.
In June 2011, PostRank was acquired by Google.
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