Post Holdings
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| Type | public (NYSE: POST) |
|---|---|
| Industry | Food processing |
| Founded | 1895 |
| Headquarters | St. Louis, Missouri |
| Key people | C. W. Post, William Stiritz[1] |
| Products | Breakfast cereals, Marshmallow cereal squares |
| Website | Official Site |
Post Holdings, Inc. (NYSE: POST), also known as Post Cereals (formerly Postum Cereals) is a food company that was founded by C.W. Post in 1895 with the first Postum, a "cereal beverage," developed by Post in Battle Creek, Michigan. The first cereal, Grape-Nuts, was developed in 1897. Post has its headquarters in the Bank of America Plaza in downtown St. Louis, Missouri.[2]
The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. General Foods was acquired by Philip Morris Companies in 1985.
In 1989, Philip Morris merged General Foods with Kraft Foods, which it had acquired in 1987, to form the Kraft General Foods division. The cereal brands of Nabisco were acquired in 1993. In 1995, Kraft General Foods was reorganized and renamed Kraft Foods.
On November 15, 2007, Kraft announced it would spin off Post Cereals and merge that business with Ralcorp Holdings.[3] That merger was completed August 4, 2008.[4] The official name of the company became Post Foods, LLC.
On July, 2011, Ralcorp announced plans to spin off Post Foods into a separate company. About a quarter of Ralcorp's sales in 2010 were generated by its Post Foods unit.[5] The spinoff was completed with an IPO for Post Holdings, Inc. on February 7, 2012.[6]
Contents |
[edit] Cereal brands – present cereals
- 100% Bran - Currently Only Available in Canada
- Bran Flakes
- Alpha-Bits
- Cocoa Pebbles
- Cupcake Pebbles
- Fruity Pebbles
- Golden Crisp
- Grape-Nuts
- Grape-Nuts Flakes
- Great Grains Crunchy Pecans
- Great Grains Raisins, Dates & Pecans
- Honey Bunches of Oats - Honey Roasted
- Honey Bunches of Oats - with Almonds
- Honey Bunches of Oats - with Cinnamon Bunches
- Honey Bunches of Oats - with Real Strawberries
- Honey Bunches of Oats - with Vanilla Bunches
- Honey Bunches of Oats - with Pecan Bunches
- Honey Bunches of Oats - Just Bunches - Honey Roasted
- Honey Bunches of Oats - Just Bunches - Cinnamon
- Honeycomb
- Marshmallow Pebbles
- Selects Banana Nut Crunch
- Selects Blueberry Morning
- Selects Cranberry Almond Crunch
- Selects Maple Pecan Crunch
- Raisin Bran
- Shredded Wheat
- Shredded Wheat - Original Spoon Size
- Shredded Wheat - Honey Nut Spoon Size
- Shredded Wheat - Wheat'N Bran Spoon Size
- Shredded Wheat - Lightly Frosted Spoon Size
- Shredded Wheat - Vanilla Almond Spoon Size
- Shreddies - currently only available in Canada
- Trail Mix Crunch - Raisin and Almond
- Waffle Crisp
Post claims that Great Grains is, "less processed," than other cereals, by which they mean, "Rather than grinding our wheat into flour and then stamping it into uniform flakes, Great Grains Cranberry Almond Crunch carefully cracks the whole wheat berry."[7]
[edit] Discontinued cereals
- Cinna-Crunch Pebbles (discontinued 2001)
- Crispy Critters
- Cröonchy Stars
- C.W. Post (granola cereal, discontinued 1994)
- Dino S'mores Pebbles
- Fruit & Bran (formerly Fruit & Fiber)
- Fruit Wheats (Shredded Wheat variant, discontinued 1990)
- Grape Nut O's
- Huskies
- Marshmallow Alpha-Bits
- Oreo O's
- Oat Flakes
- Post Toasties
- Post Oat Flakes
- Rice Krinkles
- Sugar Coated Corn Flakes
- TEAM Flakes
- Trail Mix Crunch - Cranberry Vanilla (discontinued Fall 2010)
- Honey Bunches of Oats - with Real Peaches
[edit] See also
[edit] References
- ^ http://www.battlecreekenquirer.com/article/20120113/NEWS01/301130009/Ralcorp-announces-new-board-lead-Post-Holdings
- ^ "Contact Us." Post Foods. Retrieved on January 18, 2010.
- ^ "Kraft Foods to Merge Its Post Cereals Business With Ralcorp". Kraft Foods. http://phx.corporate-ir.net/phoenix.zhtml?c=129070&p=irol-newsArticle&ID=1078406. Retrieved 2007-11-15.
- ^ "Ralcorp Announces Completion of Post Cereals Merger". Ralcorp Holdings, Inc.. http://phx.corporate-ir.net/phoenix.zhtml?c=102251&p=irol-newsArticle&ID=1182967&highlight=. Retrieved 2008-09-08.
- ^ http://www.bloomberg.com/news/2011-07-14/ralcorp-to-spin-off-post-foods-after-failing-to-find-buyer-for-cereal-unit.html
- ^ https://exchanges.nyx.com/en/new-york-stock-exchange/post-holdings-celebrates-spinoff-ralcorp-holdings
- ^ "Post Great Grains", PostCereals.com.
