From 2007, it was announced that ground would be renamed the Chris Moyles stadium after the Radio 1 Disc Jockey. This decision attracted criticism from some fans who felt Moyles had nothing to do with the tradition of the club or rugby league (he was born in Leeds and is famously a loyal Leeds United fan). However others saw it as a positive move and good publicity for the team. Moyles did not pay any money in the deal but mentioned Featherstone Rovers occasionally on his breakfast show. From 2009, the ground sponsorship was taken up by Bigfellas Nightclub following a two year sponsorship deal.