Postimees

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Postimees (The Postman) is an Estonian daily newspaper established on January 1, 1857, by Johann Voldemar Jannsen. It became Estonia's first daily newspaper in 1891.[1] Its current editor-in-chief is Merit Kopli. The paper has approximately 250 employees.

Postimees is published 6 days a week and has the largest circulation and readership not only in Estonia, but also in the Baltic region, with 55,000 copies bought weekdays and over 72,000 at weekends.[2]

97% of the circulation is subscription-based, 3% sold. The weekend Postimees, published on Saturdays, brings the best of investigative journalism and weekend events to the readers. Included in the Saturday edition are AK (Arvamus ja Kultuur), Arter, and a television-guide.

The publisher of Postimees, AS Postimees is owned by Eesti Meedia Group (until the autumn of 2013 it was owned by Norwegian group Schibsted).

History[edit]

Postimees is considered to be the oldest newspaper in Estonia. It was first established in Pärnu on 5 June 1857 by Johann Voldemar Jannsen. Karl August Hermann bought the paper in 1886, and he began publishing Postimees in Tartu. In 1891 Postimees became Estonia's first daily newspaper. In 1896 the newspaper was bought by Tartu’s intellectuals. It was edited by Jaan Tõnisson who brought together many talented cultural figures such as August Kitzberg, Anna Haava and Karl August Hindrey. He became a long-time editor of the newspaper in the independent Republic of Estonia. Postimees has played an important role in Estonians’ educational and cultural development.

In 1995, Postimees launched its website, which started as an online version of the print edition. In 2000, the website was revamped and it began publishing online news on a daily basis. It is now a frequently visited news portal.

During the 2007 Bronze Soldier of Tallinn controversy, the Postimees website was attacked leaving international visitors unable to access the site for a week.[3]

Circulation[edit]

In the second quarter of 2013, the print edition of Postimees had 211,000 readers. Its average circulation in May 2013 was 54,000.[4] The Russian version has an average daily circulation of 39,000. Tartu Postimees has 57,000 readers daily, and its average circulation is 18,700. Postimees, whether via paper or Web, reaches 613,000 readers in a month. 68,000 people follow Postimees by mobile according to a study conducted in March 2013.[5]

Editions[edit]

Postimees also owns print editions like Arter, Postimees Extra, Tartu Postimees, Den za Dnjom and it manages several well known online news brands, like Postimees.ee, tartu.postimees.ee, sport.Postimees.ee, E24.ee, Elu24.ee, Naine24.ee, Ilmajaam.ee, Tarbija24.ee, dzd.ee, limon.ee, tallinncity.ee, as well as postimees.ru.[6]

Postimees also has 34 special editions in Estonian and 12 in Russian.

Awards[edit]

Received[edit]

  • Postimees has won many European Newspaper Awards in very different categories.[7]
  • Postimees’s journalist Tuuli Koch won the Bonnier prize in 2010.[8]
  • Postimees won Pronksmuna in 2012 for launching a campaign for limon.ee, which is a web portal for the Russian-speaking target group.
  • In 2005 Postimees’s journalist, Priit Pullerits, won an award for the best opinion story of the year.[9]

Awards issued[edit]

  • Since 1997, Postimees has chosen a person of the year.
  • Kultuurivedur is a prize given by Postimees yearly since 2005.
  • Since 2000 Postimees arranges an annual event “Arvamusliidrite lõuna” where prominent national opinion-leaders gather to discuss important topics affecting society and the country. There is also a prize for the year's most influential opinion-leader.

Participation[edit]

  • Postimees participates in Atomium Culture, the Permanent Platform for European Excellence that brings together some of the most authoritative European universities, newspapers, and businesses to increase the movement of knowledge: across borders, across sectors and to the public at large.
  • Postimees also participates in The Cannes Lions International Festival of Creativity which is a global event for those who are working in advertising and other related fields.
  • Postimees supports youth entrepreneurship through the program Unistused ellu.
  • Postimees organises the economic conference E24 majanduskonverents, with law firm Tark Grunte Sutkiene and with economic news portal E24. In 2013 it was the fifth conference that was held.

Portals[edit]

Postimees.ee is Estonia’s largest news portal where all topical Estonian and foreign news are broadcast. Postimees.ee gets an average of 163,000 readers a day. The Editor in Chief of Postimees.ee is Aivar Reinap.

Tartu Postimees is the largest county paper in Estonia that’s published in the towns of Tartu and Otepää, as well as Tartu and Jõgeva counties. The Editor in Chief of Tartu Postimees is Vahur Kalmre.

Dzd.ee is a portal directed at the Russian-speaking readership, providing original stories and opinion articles. In addition, it covers the stories from DzD paper copy as well as articles from partners, such as MK and Infopress. Dzd.ee gets an average of 14,000 readers a day. The Editor in Chief of Dzd.ee is Jevgenia Garanža.

E24.ee is Estonia’s largest economics portal. The portal also offers news from the Financial Times. E24.ee also contains juhtimine.ee, a column meant for managers. E24.ee gets an average of 37,000 readers a day.

Tarbija24.ee is a consumer-oriented info portal for useful tips and news directed to consumers. Tarbija24.ee gets an average of 19,000 readers a day.

Elu24.ee is an entertainment portal that covers the lives of both domestic and foreign stars and everything related to entertainment. Elu24.ee gets an average of 44,000 readers a day. The Editor in Chief of Elu24.ee is Anu Saagim.

Naine24.ee is a portal directed at women. Additionally, advice can be asked from experts of their field via the portal. The portal also publishes summaries from different foreign and domestic women’s magazines. Naine24.ee gets an average of 25,000 readers a day. The Editor in Chief of Naine24.ee is Anu Saagim.

Ilmajaam.ee is a weather environment in Estonia, made in cooperation with Norway’s largest weather site yr.no. In addition to the Estonian weather page there is also a weather page directed at Russian-speaking readers, called Prognoz.ee. Ilmajaam.ee gets an average of 11,000 readers a day.

Limon.ee is a Russian entertainment portal that covers the lives of both domestic and foreign stars and everything related to entertainment. Limon.ee gets an average of 9,000 readers a day. The Editor in Chief of Limon.ee is Olesja Truvorova.

Postimees.ru is a news portal directed at Russian readers that covers all topical Estonian and foreign news. Postimees.ru gets 15,000 readers a day. The Editor in Chief of Postimees.ru is Olesja Lagashina.

References[edit]

External links[edit]