Poundstretcher (also styled as £-stretcher or ...instore) is a chain of discount stores operating in the United Kingdom. It is based in Deighton, England, near Huddersfield on the A62.
[edit] History
Established in 1981 by Paul Appell and Stephen Fearnley, it became a subsidiary of ...instore. Poundstretcher stores were gradually being rebranded to ...instore as part of the change of ownership to ...instore plc, however in 2006, a new Chief Executive concluded that the rebranding was not working and from 2007, new stores were opened as Poundstretcher stores. By 2009, the company expects to have reversed the branding of the ...instore stores back to Poundstretcher.[citation needed]. In late 2009, Poundstretcher's new branding was revealed. They have had a new logo & slogan made. 'Poundstretcher, Look What's New Instore', and 'Welcome To The original value store'. All stores will have their signage changed to reflect the new branding. Larger stores are now called 'Poundstretcher extra, From 2011 the slogan is "every penny counts..." On the 6th of February 2012, they Acquired the UGO Chain of discount supermarkets
[edit] Market share
From 2004 the chain had over 338 shops throughout the United Kingdom. Its slogan was Better than Ever although the stores are now marketed alongside ...instore with the same offers and the instore slogan Shop Smart, Live Well.
[edit] Product Range
Poundstretcher stock a large product range, including food and drink, homewares, seasonal, cleaning and household products and many other ranges, some stores also have a Pik N Mix instore, supplied by Candy King, thought to be inspired by woolworths demise
[edit] Ownership
After selling Poundstretcher to Philip Harris, Mr. Appell and Mr. Fearnley acquired control of a failing retail business, United News Shops, which they managed to revitalise. It is now the largest convenience store and cafeteria business servicing British hospitals. United News Shops was sold to WH Smith in March 2008.
[edit] External links
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